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Product Marketing Manager for Integrated Communications, FIFA Mobile

Multiple Locations: Marina Del Rey, CA 90292, USA • Vancouver, BC, Canada • San Francisco, CA, USA

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Requisition Number: 173698

Position Title: Brand Manager I

External Description:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

At EA, the EA Mobile Growth Marketing team includes Data Insights and Marketing Communications (Marcom) teams including Product Marketing and User Acquisition teams.

The FIFA Mobile Product Marketing team leads our Marcom strategy across EA SPORTS FIFA Mobile, and partners with our global studios to execute globally effective marketing in support of new game features, content deployment, continued liveops and community activations.

As the Product Marketing Manager for Integrated Communications, you will work with our EA SPORTS FIFA teams, with our FIFA Mobile Studio partners, and within the FIFA Mobile Marketing team to develop and execute compelling integrated marketing campaigns in support of key game features updates and ongoing liveops events to drive player acquisition, retention and engagement.

Reporting to the Product Marketing Director, you will be responsible for creating visibility for FIFA Mobile within the EA SPORTS FIFA Integrated Communications team to generate promotional and cross-promotional opportunities, including influencer and athlete marketing, press activity, and brand partnerships.

Responsibilities:

  • Collaborate with the Product Marketing Director to develop global integrated communications strategy, including press, athlete and influencer marketing strategy
  • Manage global integrated communications and influencer activity around key marketing beats, working within the EA Creator Network to activate creators around product updates
  • Liaise with EA SPORTS FIFA integrated communications teams to identify and support promotional and cross-promotional opportunities, including brand partnerships and athlete marketing teams
  • Partner with FIFA Mobile community team to manage ongoing relationships with FIFA Mobile influencer talent in support of ongoing liveops events and content deployment, leveraging the EA Creator Network
  • Manage influencer content production and partner with EA Mobile Growth team Content Producer as needed

Qualifications:

  • You have 3-5 years of experience in developing campaign strategy, managing marketing campaigns, and/or working within a marketing organization that partners with creators, influencers or public personalities
  • You are passionate about working with creators, influencers, athletes and brands
  • You understand product positioning and have experience developing key messages
  • You have either developed or helped to execute a go-to-market strategy from end to end
  • You are all about being creative and innovating
  • You believe in the power of the player, and the importance of thinking player-first
  • You have a genuine interest in football / soccer

City:

State:

Remote?: 1

Community / Marketing Title: Product Marketing Manager for Integrated Communications, FIFA Mobile

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-24 05:20:13.907

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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