Sr. Product Marketing Manager (Apex Mobile)

Requisition Number: 173620

Position Title: Brand Manager II

External Description:

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Role Overview

As the Sr. Product Marketing Manager - you will be responsible for driving go-to-market planning for Apex Legends Mobile working cross functionally with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop and execute marketing campaigns to support player acquisition, retention, and engagement.

Responsibilities 

• Leading Marketing Programs including Go to Market, Growth, Community, and Lifecycle for Apex Legends Mobile
• Responsible for the growth KPIs and defining the marketing objective and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
• Collaborate and lead development on creative strategies to maintain a consistent and cohesive brand vision across UA, App Stores, Lifecycle, and Social
• Maintain licensor relationships across marketing to manage asset approvals and highlight opportunities for partnerships
• Work with UA, PM, Finance, and Analytics to build financial models and business cases for new marketing initiatives
• Key results will focus on paid and organic growth marketing strategies – building innovative multi-channel campaigns that expand the reach of our products 
• Ability to connect marketing activities to measurable results and make strategic decisions that balance short term ROI and long-term growth
• Test, optimize, and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately

 Qualifications 

• 6+ years of experience in developing campaign strategy, managing marketing campaigns, and/or working within a marketing organization
• Effective experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
• Strong project management skills
• Either developed or helped to execute a go-to-market strategy from end to end
• Self-starter and experience managing cross-functional programs
• Excellent communication and organizational skills
• Strength in utilizing Excel
• User Acquisition Experience is a plus
• Familiarity with products in the RPG space is a plus
• Genuine interest in mobile FPS and Apex is a plus

City:

State:

Community / Marketing Title: Sr. Product Marketing Manager (Apex Mobile)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 157

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。