Sr. Product Marketing Manager

Requisition Number: 172822

Position Title: Brand Manager I

External Description:

Team Overview:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

The Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to provide memorable experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and learning.

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving go-to-market planning for Design Home. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and achieve growth for the game.

 

Key Responsibilities

• Lead marketing plan vision & strategy for one of our top mobile growth titles in the Glu Mobile studio - Design Home. You will focus on strategic leadership across UA, creative, lifecycle, and social
• Develop growth-oriented strategies to reach new valuable audiences
• Support broader marketing team in ideating and delivering strategy, tracing impact back to business goals
• Project lead GTM projects (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with other departments such as LiveOps, PR, UXR, and marketing to think about the full player journey
• Connect marketing activities to measurable results and make strategic decisions
• Proactively solve complex problems
• Network and share insights and expertise across growth team
• Analyze competitive landscape and share insights across team
• Test, optimize and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately

You’ll be a great fit for this role if you have:

 

• 6+ years of relevant product marketing experience in a digital / mobile direct to consumer business. Lifestyle and Mobile Games experience a plus.
• Experience working with consumer brands
• Strong project management skills
• User acquisition/performance marketing experience
• Comfortable working under tight deadlines
• Self-starter and experience managing cross-functional programs
• Ability to present and earn support for projects with multiple team members
• Excellent communication and organizational skills

City:

State:

Community / Marketing Title: Sr. Product Marketing Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 48

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.