Brand Marketing Manager

Requisition Number: 171203

Position Title: Brand Manager II

External Description:

Brand Marketing Manager

The newly formed brand team for Electronic Arts is only a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we're still making a bit of it up as we go along. So if you're an active doer, that can push programs to sprout and excel within change, then this might be your gig. And you've also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a brand back to life doesn't come around too often… so that's why we're here and hopefully why you're still reading this job description…

Our newly built Electronic Arts brand team is looking for a brand manager eager to bring purpose back to our brand and foster a more inclusive community around play. In a work sense, you will oversee planned and real-time communications with players across the entire Electronic Arts social portfolio.

You will build and lead our marketing efforts - with players/fans through authentic, engaging, value-based content and stories distributed through a variety of marketing channels (i.e., TTL communications - TVC, OOH, Digital (OLV/OLA), Social...)

You will handle the planning, creating and reporting for EA Brand campaigns. You will operate within a tight-knit multi-functional team of publishing and cross-organizational partners that plan and act together. Collaboration will be necessary for success. You will report to the Senior Manager, Brand Marketing.

You have a passion for brands (preferably in gaming, entertainment; tapped into culture/trends) and for creating fun, engaging content that bolsters success across the marketing funnel. You are creative and have an eye for good brand-building content and community storytelling.

Responsibilities:

• Partner with teams across departments to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
• Partner with International Counterparts to ensure the way we bring EA (and it's franchises/studios) honors our Strategy and commitment to our audience.
• Ensure cohesive collaboration among the Marketing team with essential partners, establishing communication touchpoints on weekly, monthly, and quarterly basis.
• Lead the Brand's external campaigns either driving support of franchise launches, co-creation with our studios, or custom campaigns led by Brand ensuring adoption of global campaigns across partners.
• Manage campaign budget allocation informing optimization of marketing investments throughout the year according to goals, campaigns, and channel performance.
• Inform fiscal year budget allocations, update budget documents for quarterly estimates and hold monthly budget review meetings with partners.

Qualifications:

• 4+ years of cumulative experience in brand marketing.
• Experience working in a matrixed team environment.
• You have a passion for entertainment – from movies, series, live events to games.
• Experience galvanizing partners across departments, at all levels.
• Experience driving the creation of impactful messages and visuals to create conversation and culture around pop culture brands.

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

City:

State:

Community / Marketing Title: Brand Marketing Manager

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText: EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand, Veteranenstatus oder anderer durch das Gesetz geschützte Charakteristiken getroffen. Wir berücksichtigen unter Einhaltung der geltenden rechtlichen Bestimmungen auch qualifizierte Kandidaten mit Vorstrafen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

Days Open: 20

Can this position be remote?: 1

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.