ANZ + Emerging Markets Engagement Manager

Requisition Number: 170943

Position Title: Community Engagement Specialist

External Description:

ANZ + Emerging Markets Engagement Manager

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Player Engagement Lead, you will be part of an exciting and dynamic ANZ + Emerging Markets team driving digital engagement across our gaming communities. You will deliver first-class player journeys and inspire the world to play by amplifying storytelling of our brands across ANZ, SEA, India and Africa. You will develop strategies to engage and build loyalty within EA's player communities, creating consumer awareness and promoting games, features or events within the live-service games landscape. You will report to the Marcom Lead, ANZ + Emerging Markets.

Responsibilities:

• Development of the local player community strategy, within the framework of the regional & global strategy
• You will inform campaign decisions based on player community data
• Support the achievement of target revenue goals through the coordination of campaign initiatives to build player community engagement and awareness
• Coordinate and publish campaign content via EA owned channels, and the ability to work with 1st party partners to provide content on external channels
• Work with franchise development and marketing partners to connect content creation knowledge with their specific business needs
• Manage relationships with local press outlets and develop pitches for key media
• Analyzing media monitoring data regarding player community patterns and preferences

Qualifications:

• 2 years' experience in marketing, community or communications role
• An understanding of key cultural celebrations and holiday periods, including key relevant market events that are unique to the region
• In-depth practical knowledge of social media platforms across the region
• Experience in managing relationships with influencer and social media agencies
• A solid track record working in a multi-national environment across a diverse market

City:

State:

Community / Marketing Title: ANZ + Emerging Markets Engagement Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 34

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。