Sr Marketing & Communications Strategist - Mobile
Multiple Locations: Los Angeles, CA, USA • Austin, TX, USA • Seattle, WA, USA • Redwood City, CA, USA
Notice
Requisition Number: 169207
Position Title: Contingent
External Description:
EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.
This role will report into our Director of Marcom Strategy across the Battlefield franchise.
Responsibilities:
- Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
- Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
- Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
- Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
- Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
- Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
- Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health
Qualifications:
- 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
- You have experience crafting and testing mobile marketing strategy
- You have a strong understanding of integrated marketing campaigns
- You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
- An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
- A basic understanding of performance marketing and User Acquisition campaigns
- Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads
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Community / Marketing Title: Sr Marketing & Communications Strategist - Mobile
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。
Days Open: 57
Can this position be remote?: 1
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。