Director, Media Strategy & Partnerships

Requisition Number: 169169

Position Title: Business Development Principal

External Description:

We are EA—the world's largest video game publisher. You're probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield and Star Wars, to name a few. But maybe you don't know how we're committed to creating games for every platform—from social to mobile to console—to give our consumers that anytime, anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those around you and ignite your path in any direction you choose. 

At EA, we're pushing the boundaries of the industry. We're innovators and storytellers who want to engage our players and viewers creating the most entertaining experiences for our titles. We're creating content of different types and across platforms at a blistering place and are looking to bring aboard a leader to help guide our global media distribution strategy. Reporting to the Senior Director and Head of Competitive Gaming & Broadcast Strategy in Business Development, you will help build and manage the team responsible for creating both reach and revenue for our Competitive Gaming content across multiple platforms. 

Summary:

The Director of Media Strategy & Partnerships will help build the media distribution strategy for the future of esports at EA with a goal of increasing viewership and audience worldwide and driving out-of-game content-related revenues. 

Key responsibilities include:

• Collaborate on the design and implementation of the global distribution strategy for Competitive Gaming across different titles, content types, markets, and audience segments.
• Build relationships with prospective media partners and media agencies.
• Serve as a media rights subject-matter expert, sharing insights, and best practices.
• Assist in building internal, cross-functional communication and process to ensure that the media rights strategy, and subsequent rights deals, meet title-specific goals.
• Work closely with Brand Marketing, Content & Programming, Program Management and Brand Partnership teams to align on key beats, media packages, sponsor integrations and go-to-market plans.
• Work closely with analytics and audience growth teams to develop methodologies and analytics to build audience targets and demonstrate the efficacy and return on investment of different programs and platforms.
• Evaluate and explore new opportunities with an eye towards innovation. 

Qualifications:

• 7+ years of experience in sports media and/or entertainment with experience negotiating high-level media rights agreements on a global scale. Experience in global football (soccer) and/or American football is a plus.
• Knowledge of global media platforms, including linear, OTT, digital, social, etc.
• Experience managing negotiations across different countries and cultures, understanding local needs, content requirements and interests.  Knowledge of media companies with a Gen-Z-focused audience is a plus.
• Experience building the commercial aspects of media distribution agreements, including rights fees, ad inventory, sponsorship elements, marketing support, and reporting.
• Experience building cross-functional strategy and communicating with a variety of stakeholders.
• Bachelor's degree or equivalent combination of education and experience. JD or MBA, a plus. 

The ideal candidate:

• Is a creative problem solver with strong business acumen that will help shape the future for Competitive Gaming media distribution
• Is a curious individual who is willing to be adaptable, given the fast-paced and ever-changing world we’re navigating
• Is an analytical thinker who is willing to be collaborative in order to build an effective and successful media distribution strategy
• Has a strong network across the sports, media and entertainment industries
• Has the ability to communicate effectively in order to drive process, deal progress, and keep key stakeholders engaged and on-board
• Has the ability to manage a high volume of workflow and delegate appropriately
• Has experience and/or is comfortable working in a large organization, specifically across departments in a matrixed environment

 

City:

State:

Community / Marketing Title: Director, Media Strategy & Partnerships

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText: EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

Days Open: 116

Can this position be remote?: 1

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.