Marketing Analyst

Requisition Number: 169001

Position Title: Staff Analyst, Analytics

External Description:

Team Overview

Glu Mobile is now part of the Electronic Arts family, and we build mobile games that are free to play. Our titles include Covet Fashion, Design Home, Diner Dash Adventure, Kim Kardashian, MLB Tap Sports Baseball, and Disney Sorcerer's Arena, to name a few.

As a Marketing Analyst, you will support our efforts to connect with new players, engage our existing players, and measure the health of our games. You will work as part of a team of marketers and user acquisition specialists focused on growing two to three of our games.

 

Role Overview

As a member of the Growth Analytics Team, you will work with marketers, analysts, and data scientists. The team's mission is to provide objective insights and build data services so that we can connect with players, grow our games, and strengthen our portfolio of titles. You will help the team create internally focused, machine learning tools for improving the experience of our players.

Responsibilities:

• Develop approaches to solve core player acquisition, re-engagement, and monetization
• Produce and achieve insights to leaders to inform strategic marketing decisions
• Identify areas of opportunity to increase revenue and improve marketing Return on investment
• Design and test marketing hypotheses that help company reach goal
• Forecast the player cohort growth
• Pull and summarize data from traditional and big data systems using SQL

Qualifications:

• Passion for games and empathy for our players
• Excitement for working in a data rich environment
• Experience using statistical techniques to describe and visualize data
• Expertise manipulating data in Python or R
• Experience working with performance marketing systems and creative metrics to bring meaningful insights to marketing teams (Product Marketing, Creative and UA)
• Experience driving analytics from beginning to end
• Bachelor's Degree in Statistics, Computational Marketing, or Economics (or similar)

Bonus points:

• Master's Degree in Statistics, Computational Marketing, or Economics (or similar)
• Experience writing reusable programs in Python or R
• Collaborate on code using Git

City:

State:

Community / Marketing Title: Marketing Analyst

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 69

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.