User Acquisition Specialist
Posizione: San Francisco, CA, USA
Avviso
Requisition Number: 168929
Position Title: Associate Brand Manager II
External Description:
What you'll be doing:
- Create and drive the company's growth plan for acquiring new players through focused, data driven, and ROI based mobile user acquisition strategies
- Communicate with product marketing and creative services to ensure existing creative performance results informs creative production
- Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
- Track and analyze results to identify optimization opportunities to increase yield on ad spend
- Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to studio leadership
- Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users
- Manage marketing budgets across product portfolios
- Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
You’ll be a great fit if you have:
- 1-3 years of relevant experience in user acquisition for mobile games or apps
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
- Advanced Excel skills; strong analytics background including data manipulation and pivot tables and data visualization
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
- Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
- Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
- Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
- Experience managing large budgets for product launches
- Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
- Ability to work in a fast-paced environment
- Excellent communication skills
- Experience with SQL preferred but not necessary
City:
State:
Community / Marketing Title: User Acquisition Specialist
Company Profile:
Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.
EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.
Days Open: 107
Can this position be remote?: 0
EEO Employer Verbiage:
EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.