Brand Marketing Associate, Subscriptions (12 Months)

Requisition Number: 168169

Position Title: Contingent

External Description:

We’re Electronic Arts’ Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; execute multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can deliver the content they want when and where they want it.

The Strategic Growth Brand team sits at the corner of disruption and innovation, helping fuel Electronic Arts’ long term strategic bets and growth.  We set the course for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities including fantasy sports, blockchain and NFTs, and more.

As a Brand Marketing Associate, you will work closely with the Sr. Marketing Manager on all marketing activations and partner with individual franchise and channel teams to integrate relevant beats into their franchise campaigns and marketing. You will report to Sr Marketing Manager, Strategic Brand Growth. 

Responsibilities:

• Participate in holistic planning, coordination and project management of marketing activations for our subscriptions, PC products and services.
• Support commercial and studio teams with subscriber benefits activations.
• Partner with internal and external stakeholders to run channel marketing campaigns.
• Help strategize marketing campaigns and partner with individual franchise/game team marketing to support execution of franchise-specific marketing.
• Participate in weekly meetings and follow-up to track campaign readiness, evaluating risk and opportunity.
• Track progress on channel activations, creative ideation, and content plans to ensure projects stay on point, have proper approvals and execute on time.
• Provide campaign tracking and performance data.

Qualifications:

• 3+ years of brand marketing, activation, and campaign execution experience.
• You have experience with subscription services and/or member retention programs.
• You love to manage projects, take direction well and offer solutions.
• You have a solid understanding of integrated omni-channel consumer facing campaigns.

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State:

Community / Marketing Title: Brand Marketing Associate, Subscriptions (12 Months)

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 57

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。