Brand Manager, Respawn – Apex Legends

Requisition Number: 165295

Position Title: Brand Manager II

External Description:

Electronic Arts (EA) is looking for a dynamic, highly motivated Brand Manager with a proven track record in brand strategy, product marketing, and/or live service marketing. At EA, you will join a team that is shaping the global presence and influence across exciting franchises.

The Brand Manager for Respawn sits within the Global Brand Management team and will lead cutting-edge launch and live services marketing strategies for Apex Legends. Reporting to the Sr. Brand Manager at Respawn, you will manage live services marketing programs for games for Apex Legends. You have expertise in product marketing, live services marketing, digital marketing and brand strategy. You must excel at marrying science and creativity to delight customers and partners and work with a diverse array of teams to build your brand. If you excel in a fast-paced, creative environment and enjoy working collaboratively we would love to hear from you!

What You’ll Do:

• Guide the strategic development of a live service brand and accompanying goals
• Work closely with game teams, product, and various publishing team members to architect experiences built around in-game events, grounded in consumer insights and player data, that promote ongoing engagement with the franchise.
• Envision and establish data-informed goals that are used to establish and achieve player and performance targets for the franchise.
• Partner closely with team members across publishing, creative services, channel marketing, and sales to provide product branding, positioning, and audience insights
• Synthesize performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies to achieve results.
• You will manage relationships with internal stakeholders across studios, publishing and other cross-functional teams ensuring agreement and buy in.
• Partner with Consumer Insights team throughout the year to test merchandising, messaging, game features (and concepts), and improve player experiences based on those findings.
• Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing brand strategies
• Lead innovation and creative thought within the live-service marketing space

What’s A Great Fit:

• Deep experience in brand management and product marketing
• Solid business, analytical and critical thinking skills
• Project management and coordination across functional groups and external partners.
• Strong understanding of consumer live service
• Experience developing and presenting brand strategies and roll out plans.
• Strong communicator and collaborator
• Experience taking a product or service from consumer insight, to ideation, to market
• Prior work with mobile technology, first party stores, and gaming industry data sources a plus
• Embraces working in a fast-paced, collaborative and results-oriented environment

Qualifications:

• BA/BS degree
• MBA preferred
• Minimum 4 years working in brand/marketing roles at top tier companies or consumer brands.
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint
• Passion for games a plus

What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement and, of course, many other perks! And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

 

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Community / Marketing Title: Brand Manager, Respawn – Apex Legends

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 68

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。