Product Manager, Game Changer Network

Requisition Number: 119144

Position Title: Sr Community Engagement Strategist

External Description:

OVERVIEW:

About Electronic Arts

OVERVIEW:

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news. 

Ultimate Team, EA SPORTS, Battlefield, Battlefield 1, The Sims, Need for Speed, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. NBA, John Madden, NFL and FIFA are the property of their respective owners and used with permission.

We are EA 
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. Making games is hard and innovative work. That’s why we employ the most creative, passionate people in the industry.

The Challenge Ahead
Electronic Arts is a globally renowned developer and publisher of many of the most exciting and ground-breaking video games out there today. By coming to EA, you will be joining a dynamic team of the industry’s most creative and talented individuals who work day in and day out to push the limits of inspiration and delight our millions of players worldwide. By putting our players first, we have developed meaningful and lasting relationships, but we need YOU to be the driving force behind engaging our players with exceptional, global campaigns.

About the Community Engagement Team (CET)

Our mission is to put our community of players at the center of the EA gaming universe, giving them an authentic players-first experience that is designed to engage, empowers them to create, and ignites sincere social advocacy at scale. Within CET, the Game Changer Network is a leading edge approach to developing, managing, empowering, and scaling our user generated content, community creator, and social influencer partnerships.

Job Description:

As Game Changer Network (GCN) Product Manager you will be the chief product owner and driver of an innovative tech platform that connects EA franchises with our global community Game Changer and social influencer programs. You will be responsible for defining the overall strategy of the Game Changer Network service, develop product functionality, roadmap prioritization, and positioning. As the GCN evolves, you will monitor customer and partner response to the service, and refine product strategy to ensure the best possible user experience.

In this role you will merge traditional product planning and development expertise with game, community, and digital marketing knowledge. This visible and strategic role will partner closely with Community and Marcom leadership, and work with global cross-functional teams to insure a ground-breaking, high quality experience inside and outside of the platform.

The GCN Product Manager has the following primary responsibilities:

Leading the Product Roadmap and Business Plan means that you will:

• Establish and drive long-term strategic vision and strategy for the EA Game Changer Network platform.
• Closely partner with in-house and external development teams to translate product vision to roadmap and tactical plans for the delivery of a high-quality, global service.
• Formulate business justifications for features and program expansion.
• Analyze program metrics and performance, use the results to drive decision making around feature priority and product roadmap.
• Research trends and patterns in market, perform competitive analysis as needed, ensure GCN remains at the leading edge.

Communication and Collaboration:

Leading the collaborative effort across cross-functional teams to successfully map, ideate, and document new GCN features means that you will:

• Effectively communicate product vision to a wide array of partners, development teams, and leadership.
• Partner with community and developer-facing teams to track and resolve issues, as well as improve our products overall.
• Run GCN budgets, initiatives, and innovations – and overall performance and impact.
• Collaborate with leadership, internal legal, finance, tax, and accounts payable on governance models and oversight.
• Build close relationships between EA community teams, EA IT, and internal administrative teams.
• Use negotiation skills to help establish the best win state for internal and external parties, and the customer.
• Conduct surveys, research, and feedback from the community on issues significantly impacting the experience.
• Ensure all Electronic Arts standards, policies, and processes are observed and followed.
• Coordinate with other EA Community Managers to craft standard methodologies as well as program innovation, and ensure that GCN updates are successfully rolled out to GCN participants.
• Regularly deliver platform reports on channel metrics, fan feedback, game issues, or service risks.

Qualifications

• 8+ years of product management and/or digital marketing leadership experience.
• Experience managing delivery of a consumer software products, games, or websites.
• Experience working with cross-functional teams to ship products.
• Organizational experience managing multiple ongoing initiatives.
• Experience with stages of product development from concept to launch.
• Proficient in best practices for operating social channels (Facebook, Twitter, Instagram, etc.)
• Excellent interpersonal, verbal communication, and presentation skills.
• Strategic and creative thinker with the ability to present new ideas effectively.
• A dedicated, self-motivated, teammate who is quality driven and conscientious.
• Has exceptional problem solving skills. Must be able to keep focus on multiple tasks and effectively set priorities among projects.
• Ability to objectively interpret customer/community feedback and make actionable recommendations.
• Solid understanding of Live Service operations and Development.
• Bachelor Degree in Communications or Marketing a plus.

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

 

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news. 

Ultimate Team, EA SPORTS, Battlefield, Battlefield 1, The Sims, Need for Speed, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. NBA, John Madden, NFL and FIFA are the property of their respective owners and used with permission.

We are EA
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. Making games is hard and innovative work. That’s why we employ the most creative, passionate people in the industry.

The Challenge Ahead
Electronic Arts is a globally renowned developer and publisher of many of the most exciting and ground-breaking video games out there today. By coming to EA, you will be joining a dynamic team of the industry’s most creative and talented individuals who work day in and day out to push the limits of inspiration and delight our millions of players worldwide. By putting our players first, we have developed meaningful and lasting relationships, but we need YOU to be the driving force behind engaging our players with exceptional, global campaigns.

About the Community Engagement Team (CET)

Our mission is to put our community of players at the center of the EA gaming universe, giving them an authentic players-first experience that is designed to engage, empowers them to create, and ignites sincere social advocacy at scale. Within CET, the GameChanger Network is a leading edge approach to developing, managing, empowering, and scaling our user generated content, community creator, and social influencer partnerships.

Job Description:

As Game Changer Network (GCN) Strategist you will be the chief product owner and driver of an innovative tech platform that connects EA franchises with our global community Game Changer and social influencer programs. You will be responsible for defining the overall strategy of the Game Changer Network service, develop product functionality, roadmap prioritization, and positioning. As the GCN evolves, you will monitor customer and partner response to the service, and refine product strategy to ensure the best possible user experience.

In this role you will merge traditional product planning and development expertise with game, community, and digital marketing knowledge. This visible and strategic role will partner closely with Community and Marcom leadership, and work with global cross-functional teams to insure a ground-breaking, high quality experience inside and outside of the platform.

The GCN Sr. Strategist has the following primary responsibilities:

Leading the Product Roadmap and Business Plan means that you will:

• Establish and drive long-term strategic vision and strategy for the EA Game Changer Network platform.
• Closely partner with in-house and external development teams to translate product vision to roadmap and tactical plans for the delivery of a high-quality, global service.
• Formulate business justifications for features and program expansion.
• Analyze program metrics and performance, use the results to drive decision making around feature priority and product roadmap.
• Research trends and patterns in market, perform competitive analysis as needed, ensure GCN remains at the leading edge.

Communication and Collaboration:

Leading the collaborative effort across cross-functional teams to successfully map, ideate, and document new GCN features means that you will:

• Effectively communicate product vision to a wide array of partners, development teams, and leadership.
• Partner with community and developer-facing teams to track and resolve issues, as well as improve our products overall.
• Run GCN budgets, initiatives, and innovations – and overall performance and impact.
• Collaborate with leadership, internal legal, finance, tax, and accounts payable on governance models and oversight.
• Build close relationships between EA community teams, EA IT, and internal administrative teams.
• Use negotiation skills to help establish the best win state for internal and external parties, and the customer.
• Conduct surveys, research, and feedback from the community on issues significantly impacting the experience.
• Ensure all Electronic Arts standards, policies, and processes are observed and followed.
• Coordinate with other EA Community Managers to craft standard methodologies as well as program innovation, and ensure that GCN updates are successfully rolled out to GCN participants.
• Regularly deliver platform reports on channel metrics, fan feedback, game issues, or service risks.

Qualifications

• 8+ years of product management and/or digital marketing leadership experience.

• Experience managing delivery of a consumer software products, games, or websites.
• Experience working with cross-functional teams to ship products.
• Organizational experience managing multiple ongoing initiatives.
• Experience with stages of product development from concept to launch.
• Proficient in best practices for operating social channels (Facebook, Twitter, Instagram, etc.)
• Excellent interpersonal, verbal communication, and presentation skills.
• Strategic and creative thinker with the ability to present new ideas effectively.
• A dedicated, self-motivated, teammate who is quality driven and conscientious.
• Has exceptional problem solving skills. Must be able to keep focus on multiple tasks and effectively set priorities among projects.
• Ability to objectively interpret customer/community feedback and make actionable recommendations.
• Solid understanding of Live Service operations and Development.
• Bachelor Degree in Communications or Marketing a plus.

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

City:

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Community / Marketing Title: Product Manager, Game Changer Network

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText: EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand, Veteranenstatus oder anderer durch das Gesetz geschützte Charakteristiken getroffen. Wir berücksichtigen unter Einhaltung der geltenden rechtlichen Bestimmungen auch qualifizierte Kandidaten mit Vorstrafen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

Days Open: 175

Can this position be remote?:

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.