Senior Director Brand Marketing – EA SPORTS Tiburon
Location: Georgia, USA
Notice
Requisition Number: 163244
Position Title: Senior Director, Global Brand Management
External Description:
Senior Director Brand Marketing – EA SPORTS Tiburon
As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.
Responsibilities and Deliverables:
- Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
- Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
- Set targets and optimize to ensure franchise business goals are met
- Build annual product experiences, based on consumer insights, that keep players engaged all year long
- Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
- Work with analytics to report results and to identify opportunities to improve the player experience
- Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
- Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
- Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
- Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
- Study EA SPORTS products and competitors within the category to strategically plan for growth
- Manage licensor relationships
Requirements
- 10+ years in brand/marketing role
- Experience building teams that achieve results
- Experience creating brand architecture for varied products within a portfolio
- Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
- Excel at working in a matrixed team environment characterized by interdependency
- Galvanize and influence teams and partners across departments, at all levels
- Experience engaging with executive teams
- Create successful marketing campaign outcomes based on business goals and strategies
- Understanding of evolving consumer engagement and channel opportunities
- Experience managing multi-million-dollar marketing budgets
- Passion for and knowledge of sports, including American football and the NFL
- Experience in videogames or similar sports/entertainment environments
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Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。
Days Open: 218
Can this position be remote?: 0
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。