Senior Director Brand Marketing – EA SPORTS Tiburon

Location: Georgia, United States


This position is no longer open.

Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon


As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

  • Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
  • Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
  • Set targets and optimize to ensure franchise business goals are met
  • Build annual product experiences, based on consumer insights, that keep players engaged all year long
  • Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
  • Work with analytics to report results and to identify opportunities to improve the player experience
  • Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
  • Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
  • Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
  • Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
  • Study EA SPORTS products and competitors within the category to strategically plan for growth
  • Manage licensor relationships


  • 10+ years in brand/marketing role
  • Experience building teams that achieve results
  • Experience creating brand architecture for varied products within a portfolio
  • Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
  • Excel at working in a matrixed team environment characterized by interdependency
  • Galvanize and influence teams and partners across departments, at all levels
  • Experience engaging with executive teams
  • Create successful marketing campaign outcomes based on business goals and strategies
  • Understanding of evolving consumer engagement and channel opportunities
  • Experience managing multi-million-dollar marketing budgets
  • Passion for and knowledge of sports, including American football and the NFL
  • Experience in videogames or similar sports/entertainment environments



Remote?: 0

Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

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Date Opened: 2020-12-01 01:58:34.98

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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