Senior Marketing Manager

Requisition Number: 162874

Position Title: Senior Manager Marketing

External Description:

Senior Marketing Manager

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

 

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

 

 

Responsibilities:      

 

• Deliver effective marketing campaigns, including performance marketing
• Partner with operators and commercial teams to drive GTM planning and execution
• Deeply understand Global and Regional plans and influence key local partners and operator marketing
• Influence cross-functional, regional and global teams, representing China player needs and motivations
• Leads local marketing reporting & effective in analysing & setting KPI’s

 

Skill Requirements:

China senior marketing experience - digital-focus, performance marketing

 

Qualifications:

• Strong UA / PBM skillset including analysis and feeding into partner plans
• Strong team player
• Experience managing and influencing large operators and partners
• GTM strategy and planning experience in China
• Experience either working at or with larger gaming platforms & operators
• Experience working at or with Western multinational companies
• Strong communication skills in English and Chinese
• Strong understanding of China market nuances and local gaming culture  'Gaming - mobile/online & sports marketing exposure

City:

State:

Community / Marketing Title: Senior Marketing Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts，我们的宗旨是“激励世界，同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂，为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中，为其提供学习和领导的机会，让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障，以满足您的需求，并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境，您可通过我们的员工资源小组进行联系和贡献，享受带薪休假、产假和育儿假来平衡工作与生活，另外还有免费的电子游戏等更多福利！ Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 125

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。