Marketing Manager France & Benelux

Requisition Number: 162692

Position Title: Campaign Manager II

External Description:

Marketing Manager France & Benelux

 

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

 

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

 

Summary: This is a 1 year contract, where you will represent Marketing in France & Benelux territories and report to the regional lead. You will oversee the development, execution and measurement of locally nuanced integrated omni-channel marketing activations forthe EA Games franchises in France & Benelux, with a focus on building player relationships and delivering on commercial goals worldwide.

 

You will have the following responsibilities:

• France & Benelux marketing expert: Surface country insights to inform early the marketing strategic planning for the EA Games portfolio and surface any local opportunity. Lead planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, Licensing) and ensuring legal compliance by country.
• Seamless Player Journeys: Develop and execute locally nuanced omni-channel country marketing activations that reflect the strategy brief.
• Connect marketing activation with product and business deliverables: Track and interpret France & Benelux campaign performance and data delivered by analytics and Demand Planning departments and translates into actions.
• Agency management: Manage agencies (influencers and comms)
• Communication specialist: Attend and staff events, media engagements. In-territory contact for Publishing and external partners including first party console and PC Hardware manufacturers
• Activation Hygiene: Regional non-media budget tracking and EPO raising, receipting for the approved campaign execution. Drive process to ensure legal approval on your activations

You will need the following skills and experiences:

• 6+ years of experience in marketing roles within gaming or entertainment industries
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
• Drive marketing campaigns to optimize product performance in a given region
• Experience with local market nuance and trends, expected to help ensure regional inputs are considered in global planning
• Communications and Influencers agency management background with project management experience.
• Influencers and talents management experience
• Knowledge of Public Relations landscape in France to address press-related requests and opportunities
• Experience with management of PR strategies by considering local media specificities and opportunities
• Experience managing simultaneously different brands and products
• Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors
• Commercial understanding – global and local
• Experience managing M&S budgets, understanding of P&L components
• Advanced Excel (can maintain complex spreadsheets) / PowerPoint
• Impeccable English required to manage communication across a matrix of international counterparts

City:

State:

Community / Marketing Title: Marketing Manager France & Benelux

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 58

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.