Advertising Product Manager

Requisition Number: 161869

Position Title: Lead Game PM

External Description:

Here is what we expect you to do:

• Identify and onboard new ad providers and solutions to maximize ad revenue on a per region/country basis, focused on emerging markets. (India, Indonesia, Vietnam, Brazil, Mexico, Russia and Turkey).
• Manage a waterfall system of ad networks and exchanges on platforms such as Google Ad Manager to drive the highest yield from in-game ad inventory
• Negotiate price floors and CPM deals with 3^rd parties to create a competitive auction and drive maximum advertising revenue
• Understand the game & its players, use that information to educate and guide the game team on optimal ad integration touchpoints
• Continuously monitor performance of ad networks/exchanges, report any abnormalities that you notice, flag potential risks and take corrective actions to get the revenue and ad engagement rates back to the optimal levels.
• Work with cross-functional game teams to forecast revenues on monthly/quarterly/fiscal basis and work with the larger advertising org at EA to ensure all revenue forecasts are loaded on to the financial trackers accurately.
• Track and understand critical KPIs such as ad inventory volume, CPMs rates, fill and revenue and ensure the proper stakeholders have access to appropriate reporting of this information.
• Work with Producers, Development Directors, Product Managers to track implementation of ad tech changes on games and educate other game teams across the organization around the best practices.
• Be the point person to track qualitative feedback on players’ experience with advertising and work with 3^rd party ad networks and exchanges to ensure all in-game advertising is in line with EA’s high standards.
• Ensure ad providers SDK and technology are up to date and functioning optimally and oversee/track the fixing or updating of such technology as necessary

 

You will fit the role if you can tick all the boxes below:

• You have worked extensively (3-4+ years) as a yield management specialist, responsible for maximizing a mobile publisher’s advertising fill rates and revenue
• Proven expertise in working with dashboards of ad services providers such as Google, Facebook, Ironsource etc.
• You have worked on identifying and onboarding new ad partners with an emphasis on Emerging Markets (India, Indonesia, Vietnam, Brazil, Mexico, Russia and Turkey).
• Have hands on experience working in an ad server, managing ad partners and maximizing CPMs
• Experience working with reporting tools like tableau is a plus
• Effective Communicator who can tailor communication to a diverse, internal and external audience.

City:

State:

Community / Marketing Title: Advertising Product Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 65

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。