FIFA Global Brand Director

Requisition Number: 159658

Position Title: Director, Global Brand Management

External Description:

We are EA SPORTS FIFA:

EA SPORTS is one of the most iconic brands in entertainment with a storied 25+ year history of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA Football (Soccer) franchise. EA SPORTS FIFA is the world’s #1 best-selling video game with over 30M players each year across multiple platforms, including console, PC, and mobile.

Join us as Global Brand Management (GBM) Director on the EA SPORTS FIFA franchise. In service of our players, GBM is the singular team who "sees the entire pitch" at the heart of the business.  From informing product development with consumer insights, to briefing the marketing teams on go-to-market priorities, to developing new business models and ways for our players to interact with the brand, GBM is at the center of business and brand strategy for FIFA.

In partnership with our development team, you will lead our live services business to excite players with new content and unique ways to experience FIFA not only for the current product year, but with an additional focus on the multi-year experience roadmap. Additionally, you will inspire cross-functional teams to execute a compelling strategy that takes the franchise to new heights. Reporting to the Senior Brand Director of FIFA GBM, you will be an essential contributor to the Global Brand Management team based in Vancouver, Canada.

Without a doubt, you are also passionate about entertainment, football, video games and FIFA, while being highly familiar with FIFA Ultimate Team and eSports.

Key Responsibilities:

• In partnership with the EA SPORTS FIFA development team:
• See further: drive the data informed multi-year live service strategy for the EA Sports Football business, partnering with stakeholders to grow player engagement and ongoing brand loyalty.
• Guide the annual Live Service business and content plan.
• Present robust business cases to senior audiences with conviction and passion.
• Lead and inspire a small team of industry experts to do signature work.
• Work closely with the research and analytics teams to mine the most important insights to inform clear action for product developers and the broader business.
• Identify long-term risks and actions to mitigate against them.
• Partner with the Competitive FIFA team on eSports projects, providing a firm point of view on short and long term product and program goals.
• Connect development and marketing teams to create compelling holistic marketing plans.
• Be a specialist about EA's and competitors’ products within the product category.

Qualifications:

• The ability to set a clear vision and to galvanize your immediate and partner teams to follow it.
• Experience in building business strategy through a long-term brand lens.
• Familiarity with exploring/developing new business models and player journeys within products.
• Excellent analytical skills and expertise in creating data-driven business strategies.
• Familiarity with a complex licensing landscape.
• Experience in a live services context is a must; experience in the video game industry helps.
• Minimum 6+ years product marketing experience
• Marketing degree or equivalent combination of education and experience. Master’s Degree is preferred.

City:

State:

Community / Marketing Title: FIFA Global Brand Director

Company Profile:

Electronic Arts Inc. är ett globalt ledande mjukvaruföretag för interaktiv underhållning. EA levererar spel, innehåll och onlinetjänster för internetuppkopplade spelkonsoler, persondatorer, mobiltelefoner och surfplattor.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 160

Can this position be remote?:

EEO Employer Verbiage:

Om EA

På Electronic Arts är vårt mål att inspirera världen till att spela. Vi skapar fantastiska nya spelupplevelser för miljontals spelare världen över genom att sammanföra talangfulla människor som kombinerar kreativitet, innovation och passion. Vi vet att vår mångfald är vår styrka. Vi skapar en inkluderande kultur för våra anställda och ger dem möjligheter att lära sig nya saker och vägleda andra anställda så de kan utföra sitt livs viktigaste och mest givande arbete.

Vi sätter våra anställda i första rummet. Vi erbjuder omfattande förmånspaket med fokus på hälsa och välstånd för att möta dina behov och hjälpa dig få en bra balans mellan karriären och privatlivet. Vi erbjuder dynamiska och samarbetsinriktade arbetsmiljöer, möjlighet att samverka via våra resursgrupper och hjälp med ett balanserat liv genom betald ledighet, föräldraledighet, gratis spel och mycket mer!

Electronic Arts är en arbetsgivare med lika möjligheter. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Electronic Arts gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.