Retail Marketing Manager - APAC

Requisition Number: 158702

Position Title: Marketing Specialist III

External Description:

CORE EXPECTATIONS

As a member of Electronic Arts APAC Publishing team, reporting into the Head of Brand and Engagement – APAC, you are a part of a team of accomplished specialists who lead the gaming industry across an diverse and exciting region. You will be visible within the EA APAC Publishing team.

The Retail Marketing Manager maximizes the impact of EA’s brands in all essential channels across the region (Middle East, South Africa, India, South East Asia, Japan, Australia and New Zealand) and applying strategic brand and licensing partnerships to further raise the impact of our brands within all retail channels (in-store, retailer web, retailer social).

KEY RESPONSIBILITIES

ㆍWork closely with sales & marketing teams in APAC to develop strategy of all trade marketing campaigns to hit Pre-order, Unit, Revenue and Market Share goals and essential brand communication.

ㆍWork with Markets, Strategy &Planning (MS&P) lead to create global pre-order strategies and design local strategy plans to suit specific regional markets when needed

ㆍCreate outstanding retail experience programs that create consumer excitement and purchase intent at the point of sale

ㆍWork with sales teams to improve co-op and sales promotional budget spend (PPF)and report spend & Return on investment to appropriate sales & marketing budget owners; manage merchandising teams and merchandising agencies

ㆍPrepare for and participate in weekly, monthly, quarterly sales and marketing meetings; compile Channel Partner marketing reports and helps perform promotional evaluation on essential activities to review effectiveness and identify best practice guidelines

ㆍOwn the Retail Marketing financial tracker and purchase order process for retail marketing activities

ㆍDevelop and tailor retail plans to suit specific local market environments and cultural nuances across APAC, working closely with regional distribution partners. Observing budgets and provide a measurable Return on investment

RETAIL MARKETING

ㆍCollaborate with the Global Trade Marketing (GTM) team and MS&P teams to improve continued efficiencies in the design, production and distribution of retail-based POS material across the APAC region.

ㆍDrive added value activation in retailer’s and distribution partner’s web, social, CRM, and online/offline media channels including management of assets and communications following brand goals and global marketing beats

ㆍDrive optimum efficiency in process and spend within all production and distribution processes of retail marketing assets, display materials and installations across the APAC region;

ㆍHire and manage all suppliers managing retail and in-store asset origination, localization and production

DIGITAL CHANNELS MARKETING

ㆍDrive essential category goals – work with regional sales teams to achieve digital at retail strategies, assist with execution at retail where required, and educate consumers on digital content and subscription models

Report and EFFECTIVENESS

ㆍContinually monitor all marketing programs and partner performance to promote Return on investment and effectiveness across the region.

TRADE, VENDOR EXHIBITIONS and CONFERENCES

ㆍSupport regional marketing teams’ activation of vendor shows where required. Assist with franchise assets and promote retailer web, social, CRM, and media channels to promote/support events.

SKILL REQUIREMENTS

ㆍBachelor Degree preferred in Marketing, Business or Communications preferred.

ㆍ2 to 3 years retail marketing or category management experience

ㆍExperience managing execution across multiple geographic locations.

ㆍManage several projects, manage order of importance.

ㆍTeam-first player, as excited to invest in improving the team’s performance as they are to excel in their own work.

ㆍSolid commercial experience

ㆍShows good initiative, is proactive and resourceful in carrying out work assignments and following through

ㆍKnowledge of gaming and gaming audiences will be considered an advantage

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Community / Marketing Title: Retail Marketing Manager - APAC

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 71

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.