Sr. Manager, Personalization Strategy - Dynamic Messaging

Requisition Number: 158029

Position Title: Sr Manager, Lifycycle Marketing

External Description:

Sr. Manager, Personalization Strategy - Dynamic Messaging

EA is seeking a hands-on, analytics-savvy professional who is capable of developing detailed, results-driven strategies and building cross-functional influence. The role requires someone who can guide and influence how EA engages with players across different owned channels (in-game, email, push notes, etc.). These programs use personalized experiences to help players find games, deepen their gameplay, connect with friends, and many other player journeys – spanning EA’s entire digital ecosystem.

There is no direct tactical responsibility, as this role is expected to establish and enhance how 1-to-1 messaging programs can be deployed to support acquisition, engagement and retention efforts. Deliverables can span from governance frameworks to guide AI and algorithmic models (e.g. segmentation rules, KPI alignment, measurement strategies) to identification of business and technical requirements associated with each personalization use case.

This is a visible and strategic role within EA’s Global Analytics and Insights (GAI) team and would inherit three direct reports. This position requires someone who can engage directly and collaborate on a shared vision with leads from the following teams: System Engineers, Data Scientists and Content Strategists. The candidate will be joining a vibrant, growing team who care deeply about EA players, gaming experiences and each other’s growth.

About the Team:

The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver the right message at the right time, at scale. To this end, we develop enterprise-wide solutions that use automation and data to power new ways of enhancing the player experience within and outside of our games.

Responsibilities:

• Develop omnichannel, player-first strategies that reduce friction around gameplay via personalized messaging
• Partner with technology architecture, data scientists, and content planning leads to develop communication governance strategies that support game-specific needs while balancing organization-wide priorities and resources.
• Scale the use of algorithmically driven automation in enhancing player-facing experiences across channels, specifically in-game messaging, email, and SMS/push notifications
• Establish, optimize, and evangelize a consistent approach to personalization that is supported by real-world use cases and player-first results
• Identify and activate opportunities to experiment, drive innovation, unlock efficiencies across established and emerging channels, ensure enhancements provide ongoing insights
• Manage the workload, output, and ongoing development of a team of automation strategists and project managers
• Establish working rhythms, analytical frameworks, and operating processes to lead cross-functional teams in partnership
• Build relationships across geographies, functions, and levels to enable a high-performance, cross-functional team and culture

Desired Skills and Experience

• 7+ years of direct experience with CRM, digital marketing, lifecycle marketing, or system automation including:
  • Digital channels, including email
  • Database-driven marketing
  • Subscription services
• Strategic thinker, with the ability to clearly articulate a vision and prioritize action items
• Deep curiosity around digital transformation challenges, matched with a creative and forward-thinking approach to solving them
• Experience working directly with Data Scientists, Analysts, Software Engineers, Marketing Strategists, and Project Managers
• Proven ability to lead cross-functional teams to find common ground and partner across complex organizations
• Passionate about leading with empathy and regularly seeking feedback from colleagues and stakeholder
• Experience managing multiple projects, prioritize resources, and meeting tight deadlines in a fast-paced environment
• Excellent communication skills; comfortable with developing thought leadership content and presenting insights to large groups and interacting with senior leaders
• Capable of coaching direct reports to successfully deliver on career development goals

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Community / Marketing Title: Sr. Manager, Personalization Strategy - Dynamic Messaging

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 180

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。