Campaign Coordinator - 12 month Contract

위치: Seattle, WA, USA

참고

더 이상 지원할 수 없는 직책입니다.

Requisition Number: 156798

Position Title: Contingent

External Description:

EA Mobile is seeking a highly motivated Campaign Coordinator to join our PopCap Live Service team. The Campaign Coordinator will partner cross-functionally with game developers, designers, marketing, QA, and other product managers to plan, implement, maintain, test, and analyze our dynamic player messaging and in-game store offers across multiple titles. From helping players discover their favorite new game mode just as they’re getting bored to offering up a hot deal perfectly tailored to their play style, the Campaign Coordinator ensures that we deliver the most relevant, fun, useful, timely, and appealing information and content to players wherever they are in their lifecycle.

Key Duties and Responsibilities:

Player Lifecycle Communication, Segmentation, and Merchandising Design

Collaborate with game and marketing teams to gather communication framework, merchandising requirements, and test requirements
Define the communication placement and merchandising strategy for each game and channel
Work with game teams and creative services to design and generate new campaign creatives and commerce SKUs
Use EA’s lifecycle management platform to implement and validate changes
Collaborate with marketing teams on player acquisition optimization and tests

Campaign Implementation and Analysis

Plan, execute, verify, and track all individual campaigns across game channels
Balance game team priorities, network opportunities, and creative services bandwidth to maintain the multi-product campaign calendar
Own the execution of placement, targeting, timing, and governance for all campaigns in channels including interstitial, banner, push note, inbox, and store
Program and publish campaigns efficiently and accurately for an array of stakeholders across products, meeting tight deadlines and complex requirements
Maintain the in-game SKU catalog for all games, both setting up new offers and configuring variants to fulfill campaign goals
Verify end-user experiences meet the expectations and standards of quality for our portfolio Campaign Analysis and Refinement
Analyze and monitor campaign portfolio performance, identify trends, tune the long-term strategy, and present findings

Required Skills & Experience

Self-starter, with a strong work ethic and a success-based attitude. Ability to take ownership of assigned tasks and features and meet responsibilities without constant supervision.
Outstanding written and oral communication skills, able to communicate both creative and technical feedback
Strong sense of urgency to mitigate risks and potential areas of concern proactively rather than reactively.
Precise attention to detail a must
Mobile game or e-commerce experience a plus
Experience with digital marketing
Experience with data analysis
Excellent organizational skills, with the ability to juggle complex priorities and projects
Proven ability to partner with cross-functional disciplines and influence effectively
Enjoys working in a fast-paced, constantly iterating environment
Unity and HTML experience a plus
A/B and multivariate testing a plus
Experience with lifecycle management tools such as Upsight a plus

Minimum Qualifications

BS/BA degree, ideally in Marketing, Communications, Business and/or related field and experience
Strong understanding of, and interest in, the mobile games space as well as the wider online environment
Experience with end-to-end project or program management (planning and execution)

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Community / Marketing Title: Campaign Coordinator - 12 month Contract

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 31

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.