Programmatic Media Buyer

Requisition Number: 153091

Position Title: Sr Media Buyer

External Description:

Electronic Arts is seeking a candidate with the right mix of creativity and quantitative skills who thrives in a fast-paced, innovative environment for an opportunity on the Global Engagement & Acquisition Marketing team. The team has the objective of bringing in and retaining players to our world class games through various marketing channels.

The Programmatic Media Buyer will plan, execute, and manage programmatic display and video campaigns across the Americas. This role will analyze large datasets to draw meaningful insights for the business and continually optimize campaign performance and strategy.

 

Job Responsibilities:

• Partner with strategists, global agency, and local territory leads to develop local media plans, budgets, and channel splits to promote EA HD games, eCommerce platform, and subscription products.
• Act as Title Lead during media planning process – leading work and collaboration between internal team and global agency to align on budgeting, channel strategy and tactics, flighting, final media plan creation and presentation
• Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation.
• Execute and optimize media spend, making continual adjustments to creative, targeting, and bidding on various buying platforms.
• Analyze media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
• Excel in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues.
• Assist in mentoring and developing junior buyers on the team
• Help manage and grow our relationships with vendors and third party services.
• Actively contribute to the evolution team processes and workflows.
• Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities.

 

Qualifications/Key Skills:

• BA/BSc required.
• 4+ years of experience in digital media buying and/or planning, including:
• • Online direct marketing channels (DSPs, DMPs, etc.)
  • Ad serving and tracking and capabilities (e.g. DCM/DFA)
• Digital media buyer experience at a media agency, DSP SSP, or other RTB platform is preferred.
• Strong quantitative skills and a comfort with numbers.
• Proficient working with Microsoft Office applications; strong Excel and PowerPoint skills.
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
• Excellent verbal and written communication skills; excels at working cross-functionally.
• Is a self-starter and is resourceful in carrying out work assignments and following through.
• Ability to learn new channels, platforms and internal businesses.
• Experience running global campaigns a big plus

 

City:

State:

Community / Marketing Title: Programmatic Media Buyer

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 36

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.