EA Mobile - Director of Product Management

Requisition Number: 152674

Position Title: Senior Lead Game PM

External Description:

EA Mobile is the world leader in mobile gaming with a portfolio of mobile hits including FIFA, Madden, Star Wars Galaxy of Heroes, SimCity BuildIt, The Simpsons: Tapped Out, Real Racing, The Sims, Plants vs Zombies, Scrabble, Monopoly, and Bejeweled Blitz. The mobile gaming market continues to grow exponentially year over year and EA’s portfolio of world-class brands, access to external IP, and ability to create original hits puts the company in a unique position to increase this leadership position. Critical to this growth is EA’s ability to maintain our massive engaged audience and to successfully migrate these players to new games as they launch into the marketplace.

 Electronic Arts Central Product Management team is seeking an experienced Director of Product Management to join the team. This individual will be working across EA Mobile, Maxis and Fuel (EA Sports Mobile) studios on live titles and titles currently in development. The ideal candidate will thrive in a fast-paced, heavily collaborative and iterative environment. In this role you’ll be a leader of a team shaping our games to satisfy a global audience. You should have experience playing and developing mobile games across a wide spectrum of genres, from mass-market casual to core gaming experiences. You should also have experience and be comfortable working in freemium and/or subscriptions business models. 

 Responsibilities:

• Own live service growth and monetization optimization efforts on key franchise mobile titles across EA Mobile, Maxis and Fuel (EA Sports Mobile).
• Collaborate with studio stakeholders to define, design and manage key features that further acquisition, engagement and monetization optimization efforts.
• Interface with creative, business and technical operations to make sure that product requirements incorporate inputs from various stakeholders
• Lead economy design, testing and tuning for titles from concept through live service phase of development.
• Define and implement metrics hooks and tracking tools for the product and use the data to drive intelligent decisions for feature optimization or future feature development.
• Define and track key game KPIs to ensure business goals are realized. Own both top-down and bottom-up models that inform product roadmap and mitigate risk
• Drive experiments across live titles on new business models built on top of the freemium business model.
• Serve as an expert on leveraging mobile and social platform channels to maximize engagement and viral distribution.
• Track performance daily and adjust designs / plans accordingly.
• Develop expert level understanding of the mobile gaming industry, including ability to qualitatively and quantitatively teardown mobile games.
• Closely partner with studio product & creative leaders to ensure games cater to players’ motivations, while maximizing acquisition, engagement, and monetization drivers.
• Coordinate closely with marketing, creative, and franchise teams to promote titles both in-game and externally to optimize growth and ROI.
• Develop and mentor junior PMs on the Central PM team and the broader mobile organization.

Required Skills/Personal Requirements: 

• Launched successful web or mobile consumer facing products and delivered a few products through the entire product life cycle.
• Strong analytical skills and experience with rigorous approach to building products that leverages both qualitative and quantitative insights to drive product design.
• Experience with structured, hypothesis driven product improvements, rigorous metrics analysis, consumer insights and design experimentation
• Expert on free-to-play and/or subscriptions business model.
• Understanding and experience with a wide range of business models, monetization mechanics, modeling and economy analysis
• Experience with Multivariate testing in web or mobile products.
• Ability to conduct competitive analysis at industry, genre or game level to inform product
• Passion for games and strong player empathy. Ability to critically evaluate design, art and economy that influence player behavior.
• Solid collaboration/interfacing skills to work with design, production and technical stakeholders to identify product levers that help achieve business goals and increase long-term player value. 
• Strong communication and writing skills, with experience communicating both creative and technical feedback. Has presented to exec stakeholders in the past.
• Self-motivated team player that brings excitement and enthusiasm to work each day
• Excellent presentation skills.
• Stellar creativity and problem-solving skills.
• Avid social / mobile gamer.

Minimum Qualifications 

• BS/BA degree, ideally in quantitative discipline. MS/MBA highly preferred.
• 10+ years of experience in consumer web or social media, and/or experience in a top ranked management consulting firm. 
• 4+ years as an Analyst, Product Manager, Producer or Systems Designer in games industry is ideal.
• 2+ years of experience running software as a service.

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Community / Marketing Title: EA Mobile - Director of Product Management

Company Profile:

Electronic Arts Inc. är ett globalt ledande mjukvaruföretag för interaktiv underhållning. EA levererar spel, innehåll och onlinetjänster för internetuppkopplade spelkonsoler, persondatorer, mobiltelefoner och surfplattor.

EEOText: EA är en arbetsgivare som är för likabehandlande. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Vi kommer också att överväga kvalificerade sökande med kriminalregister för anställning, i enlighet med gällande lag. EA gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.

Days Open: 92

Can this position be remote?:

EEO Employer Verbiage:

Om EA

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Electronic Arts är en arbetsgivare med lika möjligheter. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Electronic Arts gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.