Senior Director, Global Brand Management, Role Playing Games

Requisition Number: 152448

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director, Global Brand Management, Role Playing (RPG) Games

Electronic Arts (EA) is looking for a dynamic, highly motivated marketing professional to lead long-term brand & business strategy for our portfolio of Role Playing (RPG) based games.  Candidate to partner with game studios leadership on multi-year product roadmaps and guide a global cross-functional organization to bring amazing gaming brands and experiences to players around the world.

The Senior Director of Global Brand Management, RPG Games will report to the Vice President of Global Brand Management. EA is seeking a candidate that is a talented brand strategist with experience building consumer brands, products, and services. The ideal candidate will have passion and demonstrated experience building brands; capability of leading product and service marketing strategies; have enthusiasm for the interactive entertainment industry and will thrive on creating opportunities in a fast-paced, dynamic industry. 

The candidate will excel at marrying science and creativity and will know how to identify and apply insights into the development of brand and product roadmaps. The candidate will be a strategic thinker with proven ability to influence and oversee cross-functional teams and key business partners. 

Key Responsibilities

• Lead the product strategy for titles including Star Wars Galaxy of Heroes – the top performing Star Wars mobile game - as well as other RPG-based games in development, partnering with key stakeholders including Studios, Marketing and Publishing to outline a multi-year strategy that will grow user acquisition and engagement within a compelling player experience.
• Define long-term brand & franchise vision, identity, and creative direction to ensure consistency across player experiences on a global scale.
• Distil large volumes of consumer research and feedback into tangible and actionable insight that the studio team can use to optimize the player experience.
• Envision and articulate high-performance marketing and creative strategies along with KPIs, aligning with publishing, analytics and marcom teams to deliver fully integrated campaigns.
• Own key partner relationships relating to the game – ensuring regular meetings, communications and identification and execution of co-operative marketing initiatives.
• Lead global cross functional teams in creative development; campaign management; community management; acquisition and engagement teams to deliver branding; positioning; insights.
• Conduct market analysis to ensure consumer, industry, and market trends to inform strategies which create opportunities for brand performance and product development.
• Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events related to the product.
• Inspire, lead & manage a small team of individuals.
• Be a specialist about EA's and competitions products within the category.

Qualifications & Core Competencies

• Minimum 8-10+ years-experience in senior marketing roles at top companies in categories of entertainment; consulting; technology or consumer products.
• Experience in gaming is also desirable
• BA/BS degree and MBA preferred
• Experience in all major areas of marketing including experience with brand and product marketing; digital marketing channels including paid search, direct response media, direct marketing / CRM, analytics, social media, and public relations.
• Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials.
• Demonstrated success in leading and influencing cross-functional teamwork in consumer product, service, creative development, and technology teams.
• Experience identifying marketing opportunities based on cultural, consumer, market, and industry trends.
• Application of critical thinking and analysis to projects and workflow.
• Excellent communicator and collaborator
• Passion for interactive entertainment
• Ability to thrive in a fast-paced, dynamic environment
• Approximately 30% travel required

 

 

 

 

 

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Community / Marketing Title: Senior Director, Global Brand Management, Role Playing Games

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 67

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.