Global Media Title Lead

Requisition Number: 151135

Position Title: Sr Media Buyer II

External Description:

Job Title: Global Media Title Lead

Role: Marketing, Sales & Comm

Location: Redwood Shores - US

 

Position Summary

We are seeking someone with the right mix of creativity, quantitative and leadership skills who thrives in a fast-paced, innovative environment for an opportunity within one of the world’s leading in-house media practices. Within the Portfolio Management team, we are responsible for ensuring media support to the right player, at the right time, and through the appropriate channel across the full EA portfolio.

 

In this role, the Global Media Title Lead is responsible for working closely with leaders across select EA franchises to shape our global advertising media campaigns for identified titles. The successful candidate will partner with EA’s internal media Strategy and Planning & Activation teams across both Brand and Performance media to balance immediate and long-term growth, highlight investment risks and opportunities, and ensure best-in-class media support across the portfolio.

 

What a Global Media Title Lead does at EA:

• Shapes global media investment decisions, driven by business objectives, media strategy, brand vision, consumer behavior, and product expertise by defining campaign goals, audience selection, budget and flighting allocation, and success metrics through brand and revenue driven activations for select EA franchises
• Represents the Media Center of Excellence during the strategy, planning and activation phases of a title launch and live-service by providing stakeholder education, on-going reporting and analysis of campaign performance, and risk and opportunity assessment
• Works with media Strategy leads to ensure long-term campaign alignment, partners with internal and external Planning & Activation teams to understand nuances of current programs and capabilities, and collaborates with other Portfolio Managers to increase consistency and knowledge sharing across campaigns
• Leads media’s cross-functional relationships to provide campaign expertise, transparency into media planning, performance, and forecasts, and identifying appropriate content deliverables to fuel best-in-class execution
• Tracks title media budgets with careful analysis on performance KPIs and pivots investment strategy to meet short and long-term business goals

• Delivers thoughtful guidance and recommendations to the organization on the topic of driving highly effective, efficient, and personalized advertising opportunities within the title franchise

 

 

What a great Global Media Title Lead needs:

• Relevant marketing experience; driving media campaigns for top tier games and brands in highly competitive landscapes
• Deep understanding of brand and performance marketing and best practices; 2+ years’ experience with all platforms of global activations, such as social, search, programmatic, digital, TV, OOH, etc.
• Ability to translate high-level campaign objectives into tangible aims for campaign planning and activation
• Proven success in providing strategic decisions and clear answers in ambiguous situations while navigating matrixed organizations and cross-functional relationships
• Practice in converting complex data driven results into strategic insights, learnings, and presentations for senior leadership

• View challenges as opportunities, solution oriented, and a creative problem solver founded on strong communication skills with quantitative and qualitative insights

• Bachelor Degree or equivalent experience required; Degree in Marketing, Communications, Business or Economics is preferred

 

City:

State:

Community / Marketing Title: Global Media Title Lead

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 272

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。