Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

Requisition Number: 118519

Position Title: Sr. Manager, Global Brand Management

External Description:

Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

 

The Maxis Marketing team is looking for a dynamic, highly motivated Senior Brand Manager to serve as the Maxis Marketing HD Product & Brand Lead for The Sims and shape the future of a world-renowned, interactive entertainment brand that has entertained hundreds of millions of people around the globe for more than eighteen years. There will also be opportunities to manage other famous Maxis brands such as SimCity in this role and Maxis-wide initiatives such as Brand Partnerships.

This position reports to the Senior Brand Director who is seeking a Senior Brand Manager with a passion to build strong brands, proven ability to drive long-term product and live service marketing strategies, and enthusiasm for the interactive entertainment industry. The candidate will understand how to identify and apply consumer insights into brand and product development with an emphasis on driving player engagement and satisfying player needs. The candidate will be responsible for creating successful brand and marketing strategies that maintain our lead positioning within the marketplace, strengthen player relationships, and enable business success for one of EA’s strongest brands.

As the HD Product & Brand Lead for Maxis, the applicant will be a strategic thinker with proven ability to influence cross-functional teams and deliver long-term brand plans that enable future growth.

 

Key Responsibilities

 

• Lead long-term brand marketing via strategic partnership with Development, Publishing, and Marketing partners to drive marketing activities that meet the future needs of players and the market.
• Develop franchise objectives and establish KPIs that communicate and measure brand and franchise performance.
• Shape the definition of our consumer target and their associated needs, motivations, and insights that assist brand growth, product development and inform marketing strategies. 
• Partner with Studio Leadership and Product Development on strategic, multi-year live service brand and product roadmaps that delight our players and deliver on the brand vision.
• Collaborate with Development on future product by defining positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs.
• Lead key global franchise and marketing/publishing partner relationships to ensure efforts are on brand and driving player engagement and business objectives.
• Support creative teams in briefing and driving creative asset development/approvals of key art.

 

Skills / Core Competencies

 

• Ability to strategically identify marketing opportunities based on cultural, consumer, market, and industry trends.
• Experience with cross-functional leadership with consumer live services, web, games and technology development teams.
• Proven success with developing innovative strategic brand marketing plans, marketing campaigns and development of brand marketing creative thru cross functional leadership.
• Familiarity with the asset development process, experience in managing creative agencies, writing impactful copy, and guiding strategic asset plan.
• Ability to track impact and ROI of marketing programs/spend.
• Strong critical thinking and data analysis capability.
• Excellent, consistent verbal and written communication skills.
• Strong leadership & teamwork skills to ensure cooperative relationships across departments.
• Strong project and time management skills.
• Solid understanding of Microsoft Office programs.
• Familiarity with Analytics applications (Google Analytics, SQL) is a plus.
• A rich understanding of The Sims franchise, its history, and the game’s feature set a plus.

 

Minimum Qualifications / Requirements

 

• 5-10 years brand/product marketing experience, online gaming and/or online consumer businesses a big plus.
• Experience planning and executing online marketing campaigns including creative, online media planning, CRM, and responsive analytics.
• Proven success leading & partnering with creative teams.
• Experience working in a matrixed, cross-functional organization.
• Excellent creative and strategic brand thinking.
• Marketing degree or equivalent combination of education and experience. MBA a plus.

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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Community / Marketing Title: Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 59

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.