Sr. Director, Global Brand Management

Requisition Number: 157493

Position Title: Senior Director, Global Brand Management

External Description:

Are you fluent in trends, lifestyle and youth-culture/sub-culture with an unruly penchant for building brands?  Does the challenge of combining fresh insights, bold ideas, powerful strategy and emerging tech excite you? 

Electronic Arts (EA) is looking for a Sr. Director to lead and grow a portfolio of new IP and cross-platform experiences that intersect creativity, self-expression and gameplay to players around the globe.   As a member of the Global Brand Management team, you’ll report to the Vice President, but also partner deeply as a core member of the studio leadership team.

A self-described tastemaker/trendsetter, you will have demonstratrable experiences that capture your role as a brand steward in bringing all new consumer brands and/or experiences to market particularly in the categories of entertainment, social media, lifestyle driven-consumer products, or technology targeted towards Gen Z or Gen Alpha.  The role will represent the emergent voice of the player and drive foundational brand and insight work to guide product development, commercial strategy, go to market and ongoing growth initiatives.   

Key Responsibilities

• Lead the brand strategy for an all-new portfolio of properties at EA, partnering with key stakeholders including Studios, Marketing and Publishing to outline a multi-year strategy that drives a player experience
• Define long-term brand & franchise vision and creative direction to drive deep brand awareness and affinity, acquisition, engagement and long term franchise retention
• Distil large volumes of consumer research, industry and market trends into tangible and actionable insight that the studio team can use to optimize the player experience and inform strategies for brand performance and activation
• Deliver the strategic business case that inspires EA to rally behind the franchise and deliver fiscal and revenue objectives in full
• Partner with studios leadership on the brand roadmaps to support a multi-year, live service business
• Envision and articulate high-performance marketing and creative strategies along with KPIs, aligning with publishing, analytics and marcom teams to deliver fully integrated campaigns
• Lead global cross functional teams fluently across creative development, campaign management, analytics/insights, publishing, finance and market planning
• Lead and direct franchise launch and expansion efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensuring continuity and cohesion across all player touchpoints
• Create an environment that is free from failure to test new ways to reach, engage, and surround players and fans

 

 

 

 

 

 

 #LI-AH2

 

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Community / Marketing Title: Sr. Director, Global Brand Management

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 223

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.