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Senior Director Product Marketing

Multiple Locations: Redwood City, CA, USA • Seattle, WA, USA • Marina Del Rey, CA 90292, USA

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Requisition Number: 182046

Position Title: Senior Director, Global Brand Management

External Description:

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FIFA Mobile, Star Wars Galaxy of Heroes, Design Home and Golf Clash.

As the Senior Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Head of Mobile Growth

  • Develop a Mobile Product Marketing framework and playbook across EA Mobile games
  • Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
  • Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
  • Lead team of product marketers to deliver impactful marketing campaigns
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
  • Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
  • Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Responsibilities:

  • Develop a Mobile Product Marketing framework and playbook across EA Mobile games
  • Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
  • Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
  • Lead team of product marketers to deliver impactful marketing campaigns
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
  • Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
  • Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Qualifications

  • BA/BS degree
  • 10+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
  • 5+ years leading a large, diverse and inclusive team of product marketers
  • 5+ years collaborating with teams across product, marketing, brand, analytics and finance
  • Communicate at all levels of an organization including executive management
  • Advanced proficiency in PowerPoint

Values

We value living up to and iterating on our team culture. We invest time, care, and effort in your career growth, role evolution, and learning.

  • Environment of Respect
  • Fun
  • Empathy
  • Collaboration
  • Transparency

We look forward to hearing from you!

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $193,000 - $300,850 USD Annually
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $184,250 - $300,850 USD Annually
• Jersey City, NJ :
º $212,300 - $300,850 USD Annually
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $184,250 - $252,600 USD Annually
• Washington (depending on location e.g. Seattle vs. Spokane):
º $184,250 - $271,700 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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Community / Marketing Title: Senior Director Product Marketing

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 32

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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