Content Operations Specialist

Requisition Number: 180344

Position Title: Marketing Specialist II

External Description:

CONTENT OPERATIONS SPECIALIST

Marketing

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the centre of the broader entertainment ecosystem.

Content Management Solutions

The Content Management Solutions team, which sits within Growth Marketing is seen as an essential arm of the business. We believe we are on the cutting edge of marketing content operations and are looking to grow a well-rounded powerhouse. Interested in driving change for a global organisation that is constantly evolving. A list of specific responsibilities and qualifications for this role can be found below.

Responsibilities

Marketing at EA is a global, dynamic interdependent network of teams that brings to life campaigns for some of the most exciting games on the market like EA SPORTS FC, APEX or Star Wars. Content Management Solutions is the mortar between the bricks; bring process, technology, and people to ensure the smoothest possible journey of Growth Marketing content through our workflows.

• Reporting to the Senior Content Operations Manager You will be a main contact for teams in the content pipeline, and participate in the architecture of a Unified Campaign Workspace for the Growth Marketing team. Providing support on the implementation of processes that refine a healthy content pipeline.
• Collaborate with teams to build and implement content pipeline improvements, specifically within the media planning landscape.
• Help capture EA's content pipeline steps, from planning to deployment.
• You will Identify all partners involved in the content pipeline.
• Manage partner relationships that influence positive change within the Growth team.
• Oversee content pipeline projects that prepare the business for future automation.
• Build workspaces and dashboards that can be used to aggregate data.
• You will pave the road to automation and help our business to grow
• Identify gaps, opportunities, and ways to increase content scalability.
• Translate our needs into new ways of working with existing and future tools.
• Bring standardisation to the content pipeline processes and workflows.
• Partner with our developers to build solutions using internal and external tools, and help translate our needs into features.

Qualifications

Experience:

• 3+ years of experience in Content Management, Content Production or Media.
• Experience with Content delivery
• Experience in video games or similar dynamic sports/entertainment environments is beneficial but not a requirement.

Technical skills:

• Familiarity with different paid media platforms (e.g., Google Ads, Facebook Ads, Video Ads, and Display) and their content requirements.
• Have a good understanding and technical knowledge of content formats.
• Experience with the content creation and deployment process.
• Excellent project management skills
• Experience using cloud-based tools like Airtable.
• Understanding of taxonomy and value of a connected pipeline.

Soft skills:

• Imaginative and creative when you come up with ideas and solutions.
• Comfortable with change: ability to demonstrate comfort with ambiguity.
• Conscientious
• Observe, listen, and come up with solutions for our challenges.
• Excellent at initiating dialogue, identifying barriers and generating agreement.
• As an important player in global communications campaigns, you will have a international orientation across different geographies.

City:

State:

Community / Marketing Title: Content Operations Specialist

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 72

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.