Head of Growth Marketing, Partnered Development

Requisition Number: 177560

Position Title: Director, Global Brand Management

External Description:

As User Acquisition Director, you will report to the business head and lead a team of product marketers, creatives, comms, UA managers and analysts to drive growth marketing across our slate. You will drive the strategy and execution of marketing and UA campaigns, manage the marketing budget for our games, empower your team to execute and leverage external agencies for additional support.

This is a hands-on role with large business impact. The ideal candidate will thrive in a fast-paced, collaborative and iterative environment that champions data and creativity in the pursuit of outcomes that engage our players and grow EA’s bottom line. This role entails a hybrid working arrangement and being extremely cross-functional to influence and drive outcomes across a functionally and geographically distributed team.

Responsibilities:

• Design and execute comprehensive marketing plans to launch and grow our slate of 2^nd party developed games worldwide, including UA, PMM, Creative and Develop and execute the vision and strategy to achieve PDG’s business targets through data-driven marketing and publishing across a variety of channels
• Partner with and manage the Director of UA and UA managers, along with leveraging top agencies to effectively spend against paid marketing channels at profitable ROAS
• Work with PDG’s Director of Performance & LiveOps as well as the individual Product Directors to drive acquisition, engagement and monetization across a portfolio of mobile titles
• Build, manage, and mentor a team of world-class PMMs, UA Managers, Analysts, Creative and Comms Managers
• Be the voice of marketing to our partner studios, communicating EA’s marketing plan for EA-published titles and guiding marketing for 2^nd party developer teams for non-EA published titles.
• Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
• Partner cross-functionally with internal EA teams like Brand and MarCom to articulate and drive PDG’s marketing plans
• Work with finance to plan and maintain marketing & advertising budget Required Skills/Personal Requirements:
• Demonstrated passion for F2P, EA franchises, and gaming in general
• Experience executing profitable paid UA campaigns and managing large marketing budgets to achieve positive ROAS
• Experience managing a team of marketers and working with external agencies to further scale campaign execution
• Experience launching successful campaigns using components of grassroots, viral and influencer marketing to supplement paid UA
• Experience working with various 1^st Party Platforms (Apple, Google) to secure featuring, deliver an attractive app storefront, and execute pre-registration Experience with appstore search optimization (ASO) also a plus.
• Ability to opine on market trends in various mobile genres to help inform product decisions
• Experience working with product managers and finance to forecast and deliver on revenue/KPI targets for a live game
• Demonstrated effective leadership and people management experience

Other Minimum Qualifications:

• 8+ years of full-stack marketing and senior leadership experience, ideally in gaming and/or technology products
• Excellent communication, presentation and written skills in Proficiency in Mandarin or Japanese also a plus.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $162,300 - $252,600
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $162,300 - $252,600
• Jersey City, NJ:
º $179,850 - $252,600
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $162,300 - $213,300
• Washington (depending on location e.g. Seattle vs. Spokane):
º $162,300 - $230,150

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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Community / Marketing Title: Head of Growth Marketing, Partnered Development

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 120

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.