Multiple Locations: Shanghai, China • Victoria, Australia • South Korea • Singapore
Requisition Number: 177108
Position Title: Marketing Manager I
EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2 nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of the team is based in Asia – but the team is expanding across geos to lead global LiveOps and publishing for our mobile slate.
We are looking for a creatives manager to the Marketing group while working with the game team. Your responsibility includes leading the execution of user acquisition creatives to support smooth and optimized UA activities with individual contribution and using of external agencies.
- Develop comprehensive creative production, approval and test plans following UA campaigns to launch and grow EA's 2nd party developed mobile game worldwide.
- Develop the strategy to achieve game acquisition Indicator targets and purposeful reiterations on UA creatives performance.
- Analyze the performance of each UA creatives to identify the best opportunities for optimization, and iterate to maximize performance.
- Partner cross-functionally with UA manager, product marketing manager and internal EA teams like Brand and MarCom and external vendors to express and guide game marketing plans and execution actions.
- 5+ years' experience in global market mobile game in the marketing and publishing space, UA and creatives.
- Experience managing successful creative production and reiteration campaigns during launch and live phases
- Experience working with analysts and creative agencies to improve acquisition creative videos and assets to achieve Indicator targets.
- Business Proficiency in English. Fluency in Mandarin or Japanese will be preferred.
Community / Marketing Title: Creatives Manager
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Days Open: 59
Can this position be remote?: 0
EEO Employer Verbiage:
About Electronic Arts
We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers.
We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more.
Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.