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Creatives Manager

Mehrere Standorte: Shanghai, China • Victoria, Australia • South Korea • Singapore

Hinweis

Diese Position ist nicht mehr offen.

Requisition Number: 177108

Position Title: Marketing Manager I

External Description:

EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2 nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of the team is based in Asia – but the team is expanding across geos to lead global LiveOps and publishing for our mobile slate.

We are looking for a creatives manager to the Marketing group while working with the game team. Your responsibility includes leading the execution of user acquisition creatives to support smooth and optimized UA activities with individual contribution and using of external agencies.

Responsibilities

  • Develop comprehensive creative production, approval and test plans following UA campaigns to launch and grow EA's 2nd party developed mobile game worldwide.
  • Develop the strategy to achieve game acquisition Indicator targets and purposeful reiterations on UA creatives performance.
  • Analyze the performance of each UA creatives to identify the best opportunities for optimization, and iterate to maximize performance.
  • Partner cross-functionally with UA manager, product marketing manager and internal EA teams like Brand and MarCom and external vendors to express and guide game marketing plans and execution actions.

Requirements

  • 5+ years' experience in global market mobile game in the marketing and publishing space, UA and creatives.
  • Experience managing successful creative production and reiteration campaigns during launch and live phases
  • Experience working with analysts and creative agencies to improve acquisition creative videos and assets to achieve Indicator targets.
  • Business Proficiency in English. Fluency in Mandarin or Japanese will be preferred.

City:

State:

Community / Marketing Title: Creatives Manager

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 60

Can this position be remote?: 0

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

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