Product Marketing Manager

Requisition Number: 177107

Position Title: Marketing Manager II

External Description:

EA’s Partnered Development Group (PDG) is a new team built from the ground up to manage 2 nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA’s IP with proven partners to accelerate the development of a portfolio of hit mobile games to grow EA’s mobile footprint. The nucleus of the team is based in Asia – but the team is expanding across geos to drive global LiveOps and publishing for our mobile slate.

We are seeking a product marketing manager to report to Head of Growth Marketing in the group while working closely with the game team. Your responsibility includes driving the strategy and execution of marketing and UA activities via empowering your team to execute and leveraging external agencies for additional support.

Responsibilities

• Design and execute comprehensive marketing plans to launch and grow EA’s 2^nd party developed mobile game worldwide, which include UA, Marketing, Creatives, PR, and media.
• Develop and execute the vision and strategy to achieve game acquisition KPI targets through data-driven marketing and publishing across a variety of channels.
• Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
• Partner cross-functionally with internal EA teams like Brand and MarCom and external vendors to articulate and drive game marketing plans and execution actions.
• Be the voice of marketing to our partner studios, communicating EA’s marketing plan for EA-published titles
• Lead/manage a team

Requirements

• 7+ years’ experience in global market mobile game in the marketing and publishing space.
• Experience launching successful campaigns using components of grassroots, viral and influencer marketing to supplement paid UA
• Experience working with various 1st Party Platforms (Apple, Google) to secure featuring, deliver an attractive app storefront, and execute pre-registration campaigns. Experience with app store search optimization (ASO) also a plus
• Excellent communication, presentation, and written skills in English. Proficiency in Mandarin or Japanese also a plus

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Community / Marketing Title: Product Marketing Manager

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 64

Can this position be remote?: 0

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。