Communications Manager

Requisition Number: 177105

Position Title: Marketing Manager I

External Description:

EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of our team is based in Asia – but we are expanding across geos to guide global LiveOps and publishing for our mobile slate.

We are looking for a communications marketing manager based in Asia Pacific countries in a hybrid working model to report to the marketing group based in Shanghai while working with the product team.

Responsibilities

• You will run global marketing and communications campaigns for both game pre-launch and post-launch phases.

• You will partner with product leads and use data and customer insight-driven recommendations to create global product marketing and communications strategy and build plans to achieve the best outcomes for players that align to product goals.

• You will collaborate with partners to ensure the recommended communication strategies align with our brand goals.

• You will build relationships with external vendors such as advertising, media and experiential agencies to build integrated communication campaigns.

• You will work with partners and multiple teams to develop integrated campaigns and ensure clear strategic agreement throughout planning and campaign delivery.

• You will engage and present with confidence to teams, including senior leaders.

Requirements

•      6+ year’s experience in games marketing, brand or communications department.

•      Experience in mobile games global marketing and publishing operations.

•      Expertise in creating global campaigns and experience creating 360 marketing/communications programs.

•      Experience partnering with international teams to build communications campaigns.

•      Experience with communications across all forms of media

•      Experience leading agency partners in delivering successful results for your product.

•      Fluent in Chinese and English and can create collaboration across language and culture.

#LI-Hybrid

#FlexibleWork

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Community / Marketing Title: Communications Manager

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 73

Can this position be remote?: 0

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。