Marketing Manager(Communications)

Requisition Number: 177105

Position Title: Marketing Manager I

External Description:

EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of our team is based in Asia – but we are expanding across geos to guide global LiveOps and publishing for our mobile slate.

We are looking for a communications marketing manager based in Asia Pacific countries in a hybrid working model to report to the marketing group based in Shanghai while working with the product team.

Responsibilities

• You will run global marketing and communications campaigns for both game pre-launch and post-launch phases.

• You will partner with product leads and use data and customer insight-driven recommendations to create global product marketing and communications strategy and build plans to achieve the best outcomes for players that align to product goals.

• You will collaborate with partners to ensure the recommended communication strategies align with our brand goals.

• You will build relationships with external vendors such as advertising, media and experiential agencies to build integrated communication campaigns.

• You will work with partners and multiple teams to develop integrated campaigns and ensure clear strategic agreement throughout planning and campaign delivery.

• You will engage and present with confidence to teams, including senior leaders.

Requirements

•      6+ year’s experience in games marketing, brand or communications department.

•      Experience in mobile games global marketing and publishing operations.

•      Expertise in creating global campaigns and experience creating 360 marketing/communications programs.

•      Experience partnering with international teams to build communications campaigns.

•      Experience with communications across all forms of media

•      Experience leading agency partners in delivering successful results for your product.

•      Fluent in Chinese and English and can create collaboration across language and culture.

#LI-Hybrid

#FlexibleWork

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Community / Marketing Title: Marketing Manager(Communications)

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 6

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.