User Acquisition Manager

Requisition Number: 177104

Position Title: Brand Manager I

External Description:

EA’s Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA’s IP with proven partners to accelerate the development of a portfolio of hit mobile games to grow EA’s mobile footprint. The nucleus of the team is based in Asia – but the team is expanding across geos to drive global LiveOps and publishing for our mobile slate.

We are seeking a UA manager to report to the marketing group while working closely with the game team. Your responsibility includes driving the strategy and execution of UA activities via empowering your team to execute and leveraging external agencies for additional support.

Responsibilities

• Design and execute comprehensive PBM/UA plans to launch and grow EA’s 2^nd party developed mobile game worldwide.
• Develop and execute the vision and strategy to achieve user acquisition KPI targets through data-driven marketing and publishing activities.
• Analyze the performance of all PBM/UA spend to identify the best opportunities for optimization, and regularly iterate to maximize performance.
• Partner cross-functionally with creative manager and product marketing manager as well as other internal EA teams like Brand and MarCom and external vendors to articulate and drive user acquisition plans and execution actions.

Requirements

• 5+ years’ experience in global market mobile game in the marketing and publishing space, particularly UA.
• Experience in managing successful PBM /UA campaigns during launch and live phases.
• Experience working with analysts and creative agencies to optimize acquisition creative videos and assets to achieve KPI targets.
• Excellent communication, presentation, and written skills in English. Proficiency in Mandarin or Japanese also a plus

City:

State:

Community / Marketing Title: User Acquisition Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts，我们的宗旨是“激励世界，同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂，为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中，为其提供学习和领导的机会，让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障，以满足您的需求，并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境，您可通过我们的员工资源小组进行联系和贡献，享受带薪休假、产假和育儿假来平衡工作与生活，另外还有免费的电子游戏等更多福利！ Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 75

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。