User Acquisition Manager

Requisition Number: 177104

Position Title: Brand Manager I

External Description:

EA’s Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA’s IP with proven partners to accelerate the development of a portfolio of hit mobile games to grow EA’s mobile footprint. The nucleus of the team is based in Asia – but the team is expanding across geos to drive global LiveOps and publishing for our mobile slate.

We are seeking a UA manager to report to the marketing group while working closely with the game team. Your responsibility includes driving the strategy and execution of UA activities via empowering your team to execute and leveraging external agencies for additional support.

Responsibilities

• Design and execute comprehensive PBM/UA plans to launch and grow EA’s 2^nd party developed mobile game worldwide.
• Develop and execute the vision and strategy to achieve user acquisition KPI targets through data-driven marketing and publishing activities.
• Analyze the performance of all PBM/UA spend to identify the best opportunities for optimization, and regularly iterate to maximize performance.
• Partner cross-functionally with creative manager and product marketing manager as well as other internal EA teams like Brand and MarCom and external vendors to articulate and drive user acquisition plans and execution actions.

Requirements

• 5+ years’ experience in global market mobile game in the marketing and publishing space, particularly UA.
• Experience in managing successful PBM /UA campaigns during launch and live phases.
• Experience working with analysts and creative agencies to optimize acquisition creative videos and assets to achieve KPI targets.
• Excellent communication, presentation, and written skills in English. Proficiency in Mandarin or Japanese also a plus

City:

State:

Community / Marketing Title: User Acquisition Manager

Company Profile:

Electronic Arts est la principale société de divertissement interactif, propulsée par une technologie innovante. Nous créons des expériences incroyables pour des millions de joueurs à travers le monde. Mais ce qui compte le plus, ce sont nos gens qui nous inspirent, et le monde, à jouer. Alors que nous apportons de nouvelles formes de divertissement aux gens du monde entier, nous avons besoin de personnes créatives, collaboratives, diverses et adaptables pour continuer à améliorer Electronic Arts.

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About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 62

Can this position be remote?: 0

EEO Employer Verbiage:

EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale ou état d'ancien combattant. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.