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Madden Integrated Communications Intern (Summer 2023)

Multiple Locations: Orlando, FL, USA • Florida, USA

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Requisition Number: 176878

Position Title: Intern General

External Description:

Electronic Arts is looking for high performing students to join our world-class internship experience. Summer 2023 will be better than ever as we bring all interns together on-site for orientation week and prep students for the future ways of work by offering remote and hybrid opportunities depending on your location. For more information about our Next-Gen Program, visit https://www.ea.com/careers/interns-and-university-graduates

 

The Intern, North American Football is responsible for contributing to the global Integrated Comms (IC) strategies and how we communicate across multiple verticals (Social, PR, Influencer)  about our Madden NFL and EA SPORTS College Football titles as the intern on the North American Football Integrated Communications team. You will work with each of the IC leads (Social, PR, Community, Influencer) on positioning, content and data around the narrative for your titles. You will develop trust with cross functional partners - Brand, Creative Strategy, Production and other marketing team members - through transparent and purposeful communications while working on key campaign initiatives. 

Passion is the fuel that inspires our teams. You will have a deep love of EA and sports video games, matched with an ability to develop communications strategies that achieve our goals, to strengthen overall player engagement and sentiment for the franchise across the world.

Responsibilities

Social Media

  • Work with Madden HD social lead to update internal and partner social content calendars
  • Measures and contributes to reports on individual campaign beats for our HD, MCS and MUT social channels
  • Research industry trends, brand social post strategy and moments where Madden should show up
  • Support social managers with day to day content needs for social

PR

  • Support the PR Lead with the development of the public relations plans for Madden NFL and EA SPORTS College Football in partnership with EA Tiburon and EA SPORTS marketing teams.
  • Contribute to PR plans that result in positive coverage and conversations about North American football titles  
  • Management of external-facing communications materials including press releases, messaging documents, blogs, fact sheets and more.
  • Helps coordinate and provide interview prep support for media interviews with Sr. Leaders and C-suite level executives when needed
  • Measures and contributes to reports on each PR campaign and their individual campaign beats

Community

  • Operate key platforms, delivering important deliverables from the global community and influencer plan.
  • Assist with communications around game and live service issues: Bugs, Cheats, Outages, Support Issues and General Feedback.
  • Build close relationships between EA and top brand ambassadors and players.
  • Be a conscientious partner for internal cross functional teams. 

Requirements

  •  2+ years of experience in a public relations or integrated communications role, working within the sports, entertainment or video game industry
  •  Working towards Bachelor’s degree in Communications, Marketing or related field
  •  High ability to work in a fast-paced environment and manage numerous projects simultaneously, while prioritizing high-return work.
  •  A self-starter with a passion for storytelling and a great attention to detail
  •  Manage multiple priorities and achieve high-quality results on time.
  •  Familiar with EA, our games, and the gaming industry.
  •  Must be US Citizen or Permanent Resident of the US. 

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Community / Marketing Title: Madden Integrated Communications Intern (Summer 2023)

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-11-16 20:42:32.89

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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