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Senior Marketing Analyst

Location: Redwood City, CA, USA

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Requisition Number: 176624

Position Title: Senior Analyst

External Description:

Senior Analyst, Marketing Analytics

Location: Redwood City, CA

The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst, reporting to the Director for Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying leading edge data analytics techniques, extracting insights, creating data visualizations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring impact. If you can combine this with a pioneering spirit, commitment to team success, and a passion for the video game industry, this might just be the right job for you.

 

What you will do:

 

  • Lead conversations with senior leaders, provide structured thinking and analytical recommendations with the right level of details
  • Work closely with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, ultimately becoming a trusted advisor.
  • Take initiative, find opportunities to make business impact, and drive for strategic change within the business 
  • Provide advice to other analysts to help them improve analyses and provide effective feedback
  • Approach analyses with minimal guidance and have structured, strategic thinking to design a plan before digging into data.
  • Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.
  • Create presentations with crisp data visualizations to tell compelling data stories to partners and influence the business.
  • Collaborate across a global network of colleagues, with teamwork as a priority.
  • Manage multiple projects involving complex data collection, analysis and application
  • Work with the Director and other Senior analysts on the team to create a strong team culture with efficient cross-franchise insights sharing.

 

Your Profile:

 

  • Strong communication skills - regular project updates, communication with and across teams, and analytical “storytelling” - distilling quantitative insights into easy to digest and intuitive presentation form.
  • Strong analytical, problem-solving, and critical thinking skills.
  • Able to operationalize abstract questions into a quantitative investigation and tackle them in a data-driven manner.
  • Ability to work collaboratively as a team, and with other teams spread globally.
  • Curious and creative, you enjoy exploring data and finding the next big opportunity.
  • You have the enthusiasm and motivation to challenge thinking and promote meaningful change.
  • You view challenges as opportunities and enjoy solving problems and removing obstacles.

 

Background and Technical Skills:

 

  • Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred. 
  • 3-5 years relevant hands-on analytical experience, with ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
  • Experience with stakeholder management, especially with senior leadership.
  • Deep knowledge-of and practical experience with statistics, probability, and hypothesis testing.
  • Knowledge of experimental design and execution is a plus.
  • Strong SQL skills including experience querying complex datasets from a variety of multiple sources.
  • Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modeling, cluster analysis.
  • Strong visualization, dashboarding (Looker), and BI skills are an advantage.

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Community / Marketing Title: Senior Marketing Analyst

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-11-02 14:02:38.887

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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