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Senior Director Product Marketing

複数の場所: Redwood City, CA, USA • Seattle, WA, USA • Marina Del Rey, CA 90292, USA

応募

Requisition Number: 176607

Position Title: Sr Director ProductManagement

External Description:

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FIFA Mobile, Star Wars Galaxy of Heroes, Design Home and Golf Clash.

As the Senior Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Head of Mobile Growth

  • Develop a Mobile Product Marketing framework and playbook across EA Mobile games
  • Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
  • Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
  • Lead team of product marketers to deliver impactful marketing campaigns
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
  • Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
  • Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Responsibilities:

  • Develop a Mobile Product Marketing framework and playbook across EA Mobile games
  • Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
  • Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
  • Lead team of product marketers to deliver impactful marketing campaigns
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
  • Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
  • Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Qualifications

  • BA/BS degree
  • 10+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
  • 5+ years leading a large, diverse and inclusive team of product marketers
  • 5+ years collaborating with teams across product, marketing, brand, analytics and finance
  • Communicate at all levels of an organization including executive management
  • Advanced proficiency in PowerPoint

Values

We value living up to and iterating on our team culture. We invest time, care, and effort in your career growth, role evolution, and learning.

  • Environment of Respect
  • Fun
  • Empathy
  • Collaboration
  • Transparency

We look forward to hearing from you!

Compensation and Benefits:

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

Base Salary Ranges:

  • California (depending on location e.g. Los Angeles vs. Sacramento):

º $184,600 - $289,300

  • Washington (depending on location e.g. Seattle vs. Spokane):

º $177,350 - $261,050

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity."

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Community / Marketing Title: Senior Director Product Marketing

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 63

Can this position be remote?: 0

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

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