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FIFA Brand Marketing Intern

Location: Guildford, UK

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Requisition Number: 176418

Position Title: Intern General

External Description:

FIFA Brand Marketing Internship 2023 - Electronic Arts, Guildford

 

We are EA

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that "EA is where I want to be".

Marketing and Commercial Organization (MCO)

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

The Challenge Ahead:

A fantastic opportunity, to join an award-winning internship and to gain hands-on experience with the world-leading global interactive entertainment software company. Reporting to the Brand Campaign team, you will help develop and activate outstanding marketing campaigns, across our several franchises and important partnerships. You will bring enthusiasm, creativity and a point of view on all things relating to marketing and communications and be prepared to step up as an important contributor to the success of the team.

Responsibilities:

Planning

  • You will support Campaign Managers in the coordination and planning of our Go-To-Market plans
  • Contribute to brainstorming sessions as an equal member of the team
  • Invest in understanding the UK gaming market and its trends

Execution

  • You will help activate marketing, community and comms/PR plans across departments surrounding new game launches
  • Support EA's partnerships within the UK
  • Assist the marketing teams with asset coordination ensuring assets are delivered on time and to quality
  • Assist the Marcom team with specific and ad-hoc projects/events e.g. press showcase, preview/review events, producer tours, conferences etc.
  • Review and approve eCRM before being distributed to our network of players

Communications

  • You will attend UKI marketing meetings, bringing fresh ideas and perspective
  • Coordinate internal meetings, taking notes and support on actions

Operations & Reporting

  • You will raise and receipt Purchase Orders with a focus on cost control
  • Track and coordinate game stock and merchandise requests
  • Work with EA's agencies on campaign performance tracking

Qualifications

  • You are studying in the penultimate year of an undergraduate degree
  • Available to commence a full-time, 12 month placement in July 2023.
  • Eligible to work in Guildford, UK, without the need for visa/relocation support.

To apply: Submit an up-to-date CV along with a cover letter which explains why you want to complete your internship with Electronic Arts and what interests you in this specific placement

Desired Skills

  • Passion, interest and knowledge of the video gaming and entertainment industry
  • Intermediate level knowledge of Photoshop
  • Understand the UK media landscape with an interest in social media
  • Enthusiasm, organisation and drive to manage dynamic workload and deadlines 
  • A team player and strong communicator
  • Can handle pressure and calmly navigate around issues

Take your career to the next level – apply today!



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Community / Marketing Title: FIFA Brand Marketing Intern

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-10-25 20:29:43.933

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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