Director Product Marketing, Battlefield Mobile

Requisition Number: 176363

Position Title: Director, Global Brand Management

External Description:

Company Overview

Electronic Arts is a creative tech company that creates incredible experiences for millions of gamers around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need collaborative, diverse and creative people to keep making Electronic Arts better.

 

Role Overview - Director Product Marketing - Battlefield Mobile

As the Director Product Marketing - Battlefield Mobile - you will bring mobile games marketing experience to the team including go-to-market strategy and planning, creative strategy, user acquisition and cross-functional leadership. Working with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop marketing campaigns to support player acquisition, retention, and engagement. You will report to the Senior Director - Brand Management. 

Responsibilities

• • Campaign strategy and marketing execution including the Go to Market Plans across all marketing channels alongside marketing partners
  • Lead marketing strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
  • Collaborate with studio game teams to develop campaign roadmap and plans around user acquisition, engagement and retention, and help accomplish all tactical plans.
  • Lead development of creative strategies to maintain a cohesive brand vision across UA, App Stores, Owned and Earned channels.
  • Manage relationships with internal partnerships across studio, publishing and other teams.
  • Maintain 3rd Party relationships across marketing to manage asset approvals and highlight opportunities for partnerships
  • Work with UA, PM, Finance, and Analytics to build financial models and business cases for launch and live services.
  • Build omni-channel campaigns that expand the reach of our products through a combination of paid and organic growth marketing strategies
  • Connect marketing activities to measurable results and make strategic decisions that balance short-term return on investment with long-term brand growth
  • Analyze and test campaigns and projects based on predetermined success metrics.
  • Conduct ongoing competitive marketing analysis to ensure consumer and market trends are informing campaign strategies & execution

 

Skills / Experience / Competencies:

• • 10+ years of experience developing campaign strategy, managing marketing campaigns, and working within a mobile game marketing organization
  • Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Comms, and Social
  • Excellent Project Management skills
  • Have led a large cross-functional, culturally diverse & inclusive team
  • Have developed and implemented a go-to-market strategy from end to end
  • Embrace working in a dynamic, flexible, ever-changing environment
  • High energy and passion - enjoys a fast-paced environment
  • Proficient in Mobile/Gaming User Acquisition
  • Solid businessLead, analytical and critical thinking skills
  • Experience with consumer live services
  • Prior experience in Asian markets a plus

 

Qualifications

• • BA/BS degree
  • MBA preferred
  • Minimum 10+ years of marketing experience in top-tier gaming or mobile gaming organizations
  • Excellent Microsoft Office skills and advanced proficiency in PowerPoint
  • Experience with mobile marketing

 

What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, RRSP company match and, of course, many other perks! And since we realize it takes world-class people to make world-class games, we offer great compensation packages and a culture that values creativity and individuality. At EA, we live the "work hard/play hard" credo every day.

COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $157,450 - $245,500

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also eligible for bonus and equity.

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Community / Marketing Title: Director Product Marketing, Battlefield Mobile

Company Profile:

Electronic Arts est la principale société de divertissement interactif, propulsée par une technologie innovante. Nous créons des expériences incroyables pour des millions de joueurs à travers le monde. Mais ce qui compte le plus, ce sont nos gens qui nous inspirent, et le monde, à jouer. Alors que nous apportons de nouvelles formes de divertissement aux gens du monde entier, nous avons besoin de personnes créatives, collaboratives, diverses et adaptables pour continuer à améliorer Electronic Arts.

EEOText: EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale, état d'ancien combattant, ou encore toute autre caractéristique protégée par la loi. Nous tiendrons aussi compte des candidats qualifiés à l'emploi possédant un casier judiciaire, en vertu de la loi en vigueur. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.

Days Open: 85

Can this position be remote?: 0

EEO Employer Verbiage:

EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale ou état d'ancien combattant. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.