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EA SPORTS FC, Senior Manager, Planning

Multiple Locations: Guildford, UK • United Kingdom

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Requisition Number: 176215

Position Title: Sr Manager, Digital Strategy

External Description:

Location: UK or EU
Working model:
 hybrid or remote

Timeline: please note that due to annual leave in the team, applications will be reviewed at the end of November 2022.

THE ROLE

Help us shape the future of marketing for one of the world's largest entertainment brands, now EA SPORTS FC. This is an opportunity to drive cultural influence and help shape the future of football fandom.

In this role, you will thrive in an analytical and insight-driven team AND use those insights to unlock creative opportunities. It's an opportunity for problem-solvers with a track record of crafting high-performing and engaging marketing campaigns.

As the Senior Manager of Connections Planning on EA SPORTS FC you will need to deliver insight-led thinking to craft connections planning that maps a fan's journey across channels and assets. This role requires both inspiration and collaboration, as you will work closely with Brand (Global and Regional), Strategy, Creative and channel experts to brief, connect plans, and bring campaigns to life.

You will report to the Director of Marcom Strategy on the EA SPORTS FC franchise. You are inquisitive, and can see through matrixed plans to find opportunity. You're a natural connector and can make recommendations across global and regional activations.

 

RESPONSIBILITIES

  • Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
  • Partner with Strategy, Brand, Creative and channel experts and cross-functional teams to ensure integrated execution of the marketing strategy and connections plans.
  • Interpret quantitative and qualitative insights from a variety of sources, and implement that thinking into our marketing ecosystems and channel selection
  • Write and collaborate on creative briefs to ensure insights are unlocking the best possible creative and campaigns against objectives.
  • Liaise closely with Regional Brand and Partnerships teams to help ensure local campaigns are in the channels they should be, with the visibility they deserve.
  • Work with Brand Marketing and analytics teams to determine the KPIs that measure our campaigns and help with post-mortem WOL reporting.

 

YOUR EXPERIENCE

  • Proven experience working at a Senior level in a comms planning, connections planning or media strategy role within an advertising agency, media agency, gaming or entertainment industries - comfortable with channel planning frameworks and analytics.
  • Solutions focussed approach to help teams adapt ideas and strategies to deliver the best possible campaign outcome.
  • A creator in developing consistent and engaging marketing campaigns, with a balance of art & science fuelled by creativity and data.
  • Lead, align and inspire cross-functional collaboration and communicate integrated plans to teams from around the world.
  • In-depth understanding of integrated marketing, understanding of the role algorithms play, the nuances of consumer behaviour in open/closed networks, and can visualise the consumer journey across channels
  • The ability to interpret and decipher quantitative and qualitative data and distil the insights that best unlock creative marketing platforms.

City:

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Remote?: 0

Community / Marketing Title: EA SPORTS FC, Senior Manager, Planning

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-10-18 18:09:10.107

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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