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EA SPORTS FC, Product Manager, Brand Marketing (Contract)

Multiple Locations: Vancouver, BC, Canada • Redwood City, CA, USA • California, USA

Notice

This position is no longer open.

Requisition Number: 175795

Position Title: Campaign Manager I

External Description:

We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That's why we employ the most creative, passionate people in the industry.

The Challenge Ahead:

The EA SPORTS FC, Global Brand Marketing Team, work as the central hub across multiple teams, to bring the world's game to life each year.

As Global Campaign Manager, you will work as an important function between the Regional Marketing Teams (EU, NA, and AsiaCo) and our Development Studios based in Vancouver and Bucharest respectively.

Reporting to the Senior Global Brand Marketing Manager, the main responsibilities of the Global Campaign Manager will include:

  • Content Integration: Manage a streamlined process between cross-functional teams and our development studio, to integrate both bespoke and contractual content, across multiple game modes.
  • Central POC: Be the liaison between the development studio teams - managing comms, product updates/changes and content planning, and all marketing related cross-functional teams - establishing new opportunities of growth.
  • Brand Partnerships: Manage the relationship with trusted brand partners, whilst building opportunities to collaborate and execute strategic beneficial campaigns/activations.
  • Live Services: Work with relevant stakeholders, to continuously deliver upon contractual obligations and new partner opportunities, such as real world and in-game content drops.
  • Brand Management and Approvals: Be the brand ambassador and advocate with 3P partners, upholding the EA SPORTS FC ethos and tone, whilst finding the best and most creative opportunities to build the growth and success of the franchise. Approving the usage of EA SPORTS FC content in multiple channels.

As Global Campaign manager, your deliverables will include:

  • Campaign Readiness/Execution: Ongoing risk and opportunity assessment towards flawless execution of vanity content drops through the entire live service campaign.
  • Campaign Optimization: Ongoing support & assessment of our goals, industry trends, and overarching campaign plans to help inform changes and improvements to marketing activations.
  • Campaign Reporting: Assessing campaign performance in-game, establishing insights and areas of improvement with the analytics team.
  • Lead and Innovate: Produce the best campaigns with both internal and external partners for the FC Brand.
  • Create Additional Value: Bring forth partnership and activation opportunities across the product lifecycle.
  • Teamwork: Connect with the Development Studios, Football Partnerships, Regional Marketing, Creative/Production and multiple other teams.

The primary competencies as Global Campaign manager, will include:

  • Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
  • Adaptability: Embrace change and help others adjust. Modify approach according to business & environmental context; be comfortable with constant change.
  • Dependability: Takes personal responsibility for the quality and timeliness of work to achieve results.
  • Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Get the job done – at quality
  • Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements:

  • 3+ experience creating integrated marketing campaigns and activations
  • Experience within all areas of marketing to manage integrated omni-channel fan-facing campaigns.
  • Excellent relationship management.
  • Guide, facilitate marketing activations to optimize product performance/engagement
  • Commercial/business knowledge & understanding with excellent analytical skills
  • Excel at establishing and promoting internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners.
  • A proactive approach to identifying opportunities and acting on ways to improve work, with attention to detail and meticulous organizational skills.
  • Can manage up and in partnership with a complex matrix of collaborators across regions.
  • The ability to be flexible and adapt to changing business and brand requirements.
  • Passion for sport, culture and lifestyle

City:

State:

Remote?: 1

Community / Marketing Title: EA SPORTS FC, Product Manager, Brand Marketing (Contract)

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-09-20 15:58:26.7

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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