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Consumer Insights Manager, BioWare and Star Wars

Multiple Locations: Redwood City, CA, USA • Marina Del Rey, CA 90292, USA

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This position is no longer open.

Requisition Number: 175240

Position Title: Advanced Researcher

External Description:

Consumer Insights Manager for BioWare and Star Wars

At EA, we strive to inspire the world to play. 

Consumer Insights is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the ever-changing gaming market. This role within CI will lead research for our studios, brands, and the games they create. You’ll partner closely with our studios, brand and marketing teams, as well as fellow researchers and analysts in North America and Europe. We are looking for a researcher who is not just a thought-leader, but a relationship-builder who can collaborate and understand our partners’ context to create research roadmaps and deliver critical insights that will have real impact on our games, live services, and communications.

 

We’re looking for all the best kinds of people to make great experiences for our team members and our players. The best people want a job that inspires them, while giving them room to enjoy their lives. And we want to give them that. We celebrate diversity and inclusion by creating a place where you can come to work and be yourself. 

The CI Manager for BioWare and Star Wars will work with... 

  • Our Consumer Insights team - a close-knit team of 20+ insights professionals focused on improving our games throughout development, marketing, and live service.
  • Other members across Analytics and Research - we work together to develop a cross-functional ‘voice of the player’ that leverages other areas of expertise (e.g. data science, telemetry analytics, user experience, social listening).
  • EA’s studios and brandleadership - we partner closely with decision-makers and thought-leaders across development, marketing, publishing, and brand to inform strategies from greenlight to launch and throughout live services.

In a typical week, this person could be…

  • Out in the field (live or virtually), talking with players about their gaming experiences and interests, which will guide the game team towards experiences they should build
  • Analyzing data, and building a story that guides product and marketing in their decision-making
  • Designing insights projects that guide new feature development, using traditional or innovative techniques that are qualitative or quantitative in nature
  • Consulting with our stakeholders and partners to workshop strategy and features, the essence of your studios’ brands and target players, driving knowledge that identifies your games’ place in our EA portfolio

If you’re interested in this role, you’ll need these skills or experiences:

  • Scrappy. You’re comfortable with a fast-paced, sprint-driven product cycles
  • Influential. You’re accustomed to collaborating with and influencing a cross-functional audience
  • Strategic. You have a track record of connecting the dots for your stakeholders
  • Creative. You’ve leveraged or designed non-traditional methodologies when the status quo wasn’t enough
  • Insights Expertise. You’re experienced across various research techniques and methodologies
  • 5+ years of experience working in or with any of these:
    • Interactive entertainment industry (e.g. video gaming, gaming/entertainment platforms)
    • Consumer-facing digital technology industry (e.g. apps, platforms)
    • Linear creative entertainment (e.g. film, television) 
    • If you have experience on the agency/consulting side, that’s a bonus
  • Ability to travel internationally

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Community / Marketing Title: Consumer Insights Manager, BioWare and Star Wars

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-08-15 21:42:34.47

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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