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Marketing Specialist, Worldwide External Development

Location: Vancouver, BC, Canada

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This position is no longer open.

Requisition Number: 175148

Position Title: Marketing Specialist I

External Description:

Job Purpose: We are looking for individual to own and execute the marketing strategy for EA's External Development Summit (XDS) – the only global event aimed to promote external development for the video game industry. You will work with the Head of XDI Events and 3rd parties to implement marketing initiatives that create awareness for XDS (internal and external), and inspires both sponsorship and attendance for the event. You will also provide internal marketing support to the XDI team.

Reports To: Head of XDI Events, External Development Intelligence (XDI)

Location: EA Vancouver, BC, Canada (Hybrid)

Duration: 12-month engagement

You will:

  • Develop the annual marketing and communications plan and strategy for the XDS franchise of events
  • Oversee all social media platforms, ensuring regular content updates to promote XDS and its constituents
  • Manage community partners, allowing for the successful cross-promotion of XDS in other marketing channels
  • Development, management and execution of annual project marketing scope and critical path
  • Do budget planning, creation, and management to meet fiscal targets
  • Analyze marketing strategies to ensure project objectives are achieved
  • Manage marketing campaign processes from end to end (conception and execution, to measurement)
  • Full brand management of External Development Summit (XDS)
  • Work with external partners on complex project deliverables with multiple interdependencies to achieve project goals
  • Work with 3rd party development teams to maintain digital platforms, and managing these platforms
  • Create content strategy and curation/deployment of content across channels
  • Copywriting for website, newsletters, press releases, marketing collateral and general promotional materials
  • Work with, and managing external partners to create marketing collateral (signage, swag, promotional flyers, sponsorship promotions, promotional videos, event photography, etc.)
  • Manage online community
  • Responsible for all press relations and media management
  • Manage relationships with cross-promotional partners (local and international)
  • Willingness to take on special projects (Eg. charitable partner initiatives, etc.)

Qualifications/Requirements:

  • Minimum 5 years of experience executing marketing strategies
  • Minimum 3 years of experience managing marketing initiatives for events
  • Minimum Bachelors' degree from an accredited college or University
  • Experience with traditional and emerging marketing channels
  • Experience using content management tools (Eg. WordPress or other)
  • Basic to intermediate experience using creative tools (Eg. Photoshop, InDesign, etc.)
  • Flexibility to travel approximately 2-3 times annually
  • Creative mind with an ability to generate new ideas and problem solve
  • Demonstrated experience building internal partner and 3rd party relationships

Desirable:

  • MBA or advanced marketing degree from a reputable university

City:

State:

Remote?: 0

Community / Marketing Title: Marketing Specialist, Worldwide External Development

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-08-08 21:47:50.91

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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