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Associate, Global Creator Relations Shooters & Star Wars (Temporary Full-Time)

Multiple Locations: Florida, USA • Austin, TX, USA • Arizona, USA • New York, USA

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Requisition Number: 175127

Position Title: Contingent

External Description:

We are Electronic Arts' Integrated Communications Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play. Our Integrated Communications team is looking for a Global Creator Relations Associate.

As the Global Creator Relations Associate, you will develop our creator strategy, oversees its execution and manages the relationships with important influencers and creators, resulting in the creation of cool content and programming consistent with our communications messaging and highlights important game features that engages our players across many platforms and channels. You will report to the Global Integrated Communications Director, Shooters & Star Wars

Responsibilities:

  • You will create overall global influencer (top influencers and creators) strategies for our Battlefield Franchise, as well as our Action Adventure and EA Originals titles
  • Oversee our Creator agency and help manage influencer/creator relationships to create compelling content that helps retain current players, and attracts new ones
  • You will manage the Creator Network in partnership with your Core Community teams
  • Collaborate and coordinate with other managers across PR, Influencer and Community teams to ensure flawless execution of the influencer tactics/campaign beats that ladder up into the brand campaign
  • Create and oversee execution of overarching creator strategy for the Battlefield Franchise, Action Adventure and EA Originals titles that will drive the approach to influencers and creators globally
  • Take a strategic approach to building and executing Influencer and creator partnerships, leveraging data and insights that ladder back up to our overall Marketing goals
  • Work with our agency partners to oversee campaigns and ensure delivery of creator content and campaign reports
  • Leverage the Creator Network, in partnership with Community, to manage creators and their content and to cultivate new relationships, resulting in an increase of UGC at strategic points throughout the campaign.
  • You will be the go-to English-language point-of-contact for creators and influencers for the Battlefield Franchise, Action Adventure and EA Originals titles , building relationships that last and fostering a healthy community
  • You will partner with and support expert influencer partnership managers from across EA's org, including regional influencer/creator teams
  • You will foster relationships with our teams, including development, communications, brand, legal and finance
  • Lead meetings, brainstorms, and planning sessions
  • Manage creator and influencer campaigns with our partners
  • Communicate trends, shifts, opportunities, and statuses with partners
  • Use tools to improve influencer content performance and identify the most appropriate creators to meet campaign goals
  • Develop comprehensive reporting to share creator campaign impact
  • Negotiate directly with creators, their business managers
  • Functional expert for vendors and partners driving creator campaigns
  • Manage influencer budgets and improve spend based on our goals

Qualifications:

1 or more years of relevant experience in creator relations and influencer partnerships and delivering successful creator content and campaigns

 

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Remote?: 1

Community / Marketing Title: Associate, Global Creator Relations Shooters & Star Wars (Temporary Full-Time)

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-08-05 00:34:57.177

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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