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Apex Strategic Growth Analyst (Japan)

Multiple Locations: Sydney NSW, Australia • Singapore

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Requisition Number: 174410

Position Title: Senior Analyst

External Description:

The Japan Apex Strategic analyst is part of the Asia Commercial team focused on the enhancement of EA's commercial activities, driving increased users and revenues across all the Japan region. Provide analytics that strengthen EA's market strategy in the Asia region, partnering with EA studios across the Apex franchise.

Responsibilities:

  • Identify risks and opportunities across the Apex Legends franchise, increase strategic growth for the Apex brand in Japan
  • Provide consolidated tracking capabilities for all Test and learn/growth programs across the market.
  • Work with studio to form an understanding of our market's diversity, unique player dichotomy along with any other nuances which are meaningful for strategic growth.
  • Work with internal partners to present a structured process that provides Macro market economy, demographics, landscape and competitor tracking within Japan
  • The Apex strategic growth analyst will report to the Asia Markets commercial insights team and partner with our teams to improve opportunities and go to market strategies for the Apex franchise.

Data discovery/reporting solutions

  • Data mining and development of data to business Symantec layer
  • Regulatory BAU reporting, ad-hoc requests and working with our our teams.
  • Work with systems to provide marketing attribution (API scraping) to measure the impact of marketing on franchise funnel

Market Insights

  • Experience with the Japanese market & audience, cultural nuance how to best reach our players in the region
  • Macro-economy and demographics
  • Consumer and technology infrastructure and trends
  • Competitive landscape, market research

Product Strategy

  • IP and genre resonance
  • Opportunity sizing by Identifying localization impact and opportunities.
  • Benchmark analysis for demand forecasting accuracy improvement

Live Operations market analysis

  • Test and learn/growth tracking and analysis.
  • Game Performance analytics per emerging market
  • Price analysis and ongoing optimization
  • Analytical input into the Demand planning process– day/week/month

Qualifications:

  • Experience with live service in GaaS (Games as a service)
  • Market expert in the Japan territory, understands the landscape and can provide deep insights into competitors, local nuances.
  • Proficiency with data analytics and data visualization tools, such as (Looker, Tableau)
  • Experience in automation solutions working with GIT repositories
  • Interpreting and ability to query big data create insights into a comprehensive manner for partners to break down.
  • Knowledge in the sector with a passion for games and experience in analytics or related fields
  • experience in SQL, Big Query & Python with any additional proficiency with programming languages
  • Bachelor's degree in Economics, Mathematics, Statistics, or related Business management fields

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Remote?: 1

Community / Marketing Title: Apex Strategic Growth Analyst (Japan)

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-06-30 03:12:14.303

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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