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Senior Product Marketing Manager - EA Mobile

複数の場所: San Francisco, CA, USA • Austin, TX, USA • Seattle, WA, USA • Pasadena, CA, USA

注意

このポジションはもう募集していません。

Requisition Number: 174047

Position Title: Senior Product Manager 1

External Description:

Role Overview

As the Sr. Product Marketing Manager - you will bring go-to-market planning for EA Mobile titles such as FIFA, The Sims, Battlefield, and new titles in development. Working with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop marketing campaigns to support the player acquisition, retention, and engagement. You will report to the Head of EA Mobile Growth Team Marketing

Responsibilities

  • Lead Marketing Programs including Go to Market, Growth, Community, and Lifecycle 
  • Lead the growth KPIs and define the marketing objective and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
  • Lead development of creative strategies to maintain a cohesive brand vision across UA, App Stores, Lifecycle, and Social
  • Maintain 3rd Party Developer relationships across marketing to manage asset approvals and highlight opportunities for partnerships
  • Work with UA, PM, Finance, and Analytics to build financial models and business cases for new marketing projects
  • Important results will focus on paid and organic growth marketing strategies – building multi-channel campaigns that expand the reach of our products
  • Connect marketing activities to measurable results and make strategic decisions that balance short term Return on investment and long-term growth
  •     Test, improve and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources

Qualifications

  • 6+ years of experience developing campaign strategy, managing marketing campaigns and working within a marketing organization
  • Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
  • Tested Project management skills
  • Either developed or helped to implement a go-to-market strategy from end to end
  • Self-starter and experience managing programs
  • Strength in using Excel
  • User Acquisition Experience
  • Familiarity with products in the mobile games across genres
  • Genuine interest in mobile marketing

City:

State:

Community / Marketing Title: Senior Product Marketing Manager - EA Mobile

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 131

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

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