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Senior Product Marketing Manager - EA Mobile

Multiple Locations: San Francisco, CA, USA • Austin, TX, USA • Seattle, WA, USA • Pasadena, CA, USA

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Requisition Number: 174047

Position Title: Senior Product Manager 1

External Description:

Electronic Arts is a creative tech company that creates incredible experiences for millions of gamers around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need collaborative, diverse, and adaptable people to keep making Electronic Arts better.

Senior Product Marketing Manager - EA Mobile

Role Overview

As the Sr. Product Marketing Manager - you will bring go-to-market planning for EA Mobile titles such as FIFA, The Sims, Battlefield, and new titles in development. Working with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop marketing campaigns to support the player acquisition, retention, and engagement. You will report to the Head of EA Mobile Growth Team Marketing

Responsibilities

  •     Lead Marketing Programs including Go to Market, Growth, Community, and Lifecycle 
  •     Lead the growth KPIs and define the marketing objective and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
  •     Lead development of creative strategies to maintain a cohesive brand vision across UA, App Stores, Lifecycle, and Social
  •     Maintain 3rd Party Developer relationships across marketing to manage asset approvals and highlight opportunities for partnerships
  •     Work with UA, PM, Finance, and Analytics to build financial models and business cases for new marketing projects
  •     Important results will focus on paid and organic growth marketing strategies – building multi-channel campaigns that expand the reach of our products
  •     Connect marketing activities to measurable results and make strategic decisions that balance short term Return on investment and long-term growth
  •     Test, improve and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources

Qualifications

  •     6+ years of experience developing campaign strategy, managing marketing campaigns and working within a marketing organization
  •     Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
  •     Tested Project management skills
  •     Either developed or helped to implement a go-to-market strategy from end to end
  •     Self-starter and experience managing programs
  •     Strength in using Excel
  •     User Acquisition Experience
  •     Familiarity with products in the mobile games across genres
  •     Genuine interest in mobile marketing

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Remote?: 1

Community / Marketing Title: Senior Product Marketing Manager - EA Mobile

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-06-08 19:35:02.597

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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