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Product Marketing Manager

Multiple Locations: California, USA • Sacramento, CA, USA • Foster City, CA, USA • San Francisco, CA, USA • Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 173691

Position Title: Associate Brand Manager II

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

Role Overview

As the Product Marketing Manager - reporting to the Manager, Product Marketing - you will drive go-to-market planning for Star Wars: Galaxy of Heroes. You will work directly with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop and execute compelling integrated marketing campaigns to support game updates and ongoing live events driving player acquisition, retention, and engagement.

Responsibilities

  • Lead Marketing Programs including Go to Market, Growth, Community, and Lifecycle for Star Wars: Galaxy of Heroes
  • Manage growth KPIs and marketing strategies to achieve these goals aligning with financial plans, product roadmap, and audience insights
  • Lead development on creative strategies to maintain a cohesive brand vision across UA, App Stores, Lifecycle, and Social
  • Maintain licensor relationships across marketing to manage asset approvals and highlight opportunities for partnerships
  • Build and connect marketing activities to measurable results and make strategic decisions that balance short-term ROI and long-term growth while working with UA, PM, and Finance teams.
  • Test, optimize, and analyze campaigns and projects based on predetermined success metrics.

Qualifications

  • 6+ years of experience developing campaign strategy, managing marketing campaigns, and/or working within a marketing organization
  • Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
  • Experience analyzing data to share insights cross-functionally
  • Experience working with or running UA campaigns
  • Project management skills
  • Either developed or helped execute a go-to-market strategy from end to end
  • You are all about being creative and innovating
  • Strength in Excel
  • Genuine interest in Star Wars is a plus

City:

State:

Remote?: 1

Community / Marketing Title: Product Marketing Manager

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-20 05:23:40.947

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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